The Power of Community in Media

Engage, create, and grow with your audience

Date: Tuesday 21st March 2023
Time: 8:30 - 10:30am GMT
Location: WeWork 10 York Road, London SE1 7ND (Waterloo Station)

At this roundtable, we will discuss how leading media organisations are using communities to:

Adapt monetisation models: Develop new models of monetisation & segmentation that drive the most value to your audiences.
Improve audience experience: Continuously transform CX strategy to adapt to new media consumption patterns (and/or new subscription models).
Build loyalty through content co-creation: Reinvent content by driving innovation in partnership with your audiences to meet their changing needs.
Re-prioritize your metrics for success: Align your priorities to the new measures of success with greater focus on retention, engagement, and customer value.

london media roundtable with ladbible and verve

EVENT AGENDA:

8:30: Welcome and Breakfast
8:50: Introduction
9:00: LADbible Keynote
9:30: Verve Keynote
09:45: Alida in Media
10:00: Networking

"The Alida Media Roundtable is great as it brings together peers from lots of different specialisms – insight, data and technology – to talk about how they’re tackling the bigger challenges in their businesses. That seems even more important this year than it was last and I’m looking forward to learning, even more, this year."

- Paul Lawson, Executive Director at Verve

Partnering with the world's leading media brands to:

Drive Revenue Growth

Increase audience retention with high-value experiences and enhance advertiser value prop to increase deal size and gain new sponsors

Get a 360° View of Customers

Direct access to deeply profiled audiences for fast, on-demand, and ongoing insights. Integrate multiple core data sets and systems to get the full picture

Deliver Superior Content

Keep pace with rapidly changing consumer preferences to deliver content that keeps global audiences coming back for more

Build a Global Insights Program

One centralized platform with 36+ languages powers a global program to understand local nuances and engage new markets

The Alida Difference for Media & Entertainment Companies

With our unique, relationship-based approach, Alida enables media & entertainment brands to:

Access hard-to-engage customers

On-demand access to deeply profiled subscribers, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.

Collect continuous customer insights

Make data-driven decisions in hours rather than days or weeks. Collect continuous insights to get a 360° view of your audience with behavioral and self-reported data.

Provide context for existing discrete/siloed data

Connect feedback to existing systems of record and identify actionable ways to personalize and customize.

Your partner in success

Alida is the leading expert in global media insights programs. Our flexible, modular platform and world class professional services options allow you to seamlessly build a customized program to serve your audiences.

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