Virtual Event
Discover the new tools, strategies, and trends driving UX and market research innovation.
Get AccessPresenters:
Mary Kay Evans, Chief Go-To-Market Officer, Alida
Connell Oreilly, VP Product, Alida
Jodie Masikewich, Sr Director Product Marketing, Alida
User research is at an inflection point, the role of the researcher is evolving and the demand for user insights is on the rise. Join our product experts to get the latest on how to:
Combining Qualitative and Quantitative Data to Uncover the “Why” Behind the “What”
Presenters: Javier Bargas, Former UX Director, Google | Inna Tsirlin, Former Sr. Staff UX Researcher & Manager, Apple & Google | Kristin Arnold, enior Director, UX Research, Google | Kim Cooper, VP, Market Research & Competitive Intelligence, EverBank
In today's data-driven landscape, product teams are under pressure to make decisions that are both informed and strategic. Yet, when it comes to user research, relying on either quantitative or qualitative data alone can lead to incomplete and misguided decisions. In this panel discussion, we’ll dive into the transformative power of blending these two approaches to deliver actionable insights that drive product success.
Get AccessThe Role of Research in Driving Business Strategy
Presenters: Kim Bastoni, CRO, Alida | Mario Mijares, VP Marketing, Loyalty and Monetization Platforms, 7-Eleven
How do you ensure your research efforts are strategic, impactful, and aligned to the goals of your business? In this fireside chat, we’ll discuss the role research plays in driving the strategic direction for a business, along with key principles and best practices for building a best-in-class research program and roadmap that you can take to the board room.
Get AccessStorytelling and Stakeholders: Scaling the Impact of Insights
Presenters: Paul Hagen, Principal Director, Alida | Andrea Eaker, Global Guest Research Director, Alaska Airlines | Ambria Escamilla Johnson, Sr. Manager, Alpha & Beta Program, Adobe Inc.
Generating insights is only half the battle—the real challenge lies in translating those insights into action across diverse stakeholder groups. This panel explores the art and science of storytelling with data, revealing how researchers can transform findings into narratives that spark action, drive alignment, and elevate the strategic value of research. Hear from leading market and user researchers as they share real-world examples, techniques, and frameworks for presenting data in a way that resonates with stakeholders.
Get AccessThe Modern Research Revolution: Why Mixed Method Matters
Presenters: Lisa Petitte, Principal Research Strategist, Alida | Paul Hagen, Principal Director, Alida
Learn how to design and implement a mixed method research engine that blends the scale of quantitative data with the depth of qualitative insights. Explore real-world examples and discover why combining quant + qual gives you a more complete picture—not just what users think and do, but why.
From surveys and digital intercepts to video interviews and unmoderated testing, discover how to use the full range of tools to gather richer, more actionable feedback.
Get AccessResearch Efficiency: Reclaim Your Time and Focus on What Really Matters
Presenters: Jessica Langenfeld, Principal Consultant, Services & Community Programs, Alida | Anamika Shori, Customer Success Manager, Alida
Imagine having more time to delve deeper into your research findings, and connect it to more powerful and impactful outcomes.
In this session, we’ll focus on sharing opportunities to add speed and efficiency to your research program. From streamlining survey authoring & distribution, to accelerating testing & analysis and leveraging AI, reclaim your time and focus on what really matters—delivering insights that drive better decisions.
Get AccessProgramming Pitfalls & How to Overcome Them
Presenters: Kelsey Drake, Research Specialist, Alida | Julia Nathanson, Principal Solution Advisor, Alida
Measure twice, cut once. How do you ensure you get the results you need on the first try? Hear from the experts as we break down common survey programming mistakes, and share tips and tricks for building smarter, more reliable surveys from the start.
This session will sharpen your approach, boost your confidence, and help you program with precision.
Get AccessJavier Bargas
Former UX Director
Google
Kim Cooper
VP, Market Research & Competitive Intelligence
EverBank
Mario Mijares
VP Marketing, Loyalty and Monetization Platforms
7-Eleven
Andrea Eaker
Global Guest Research Director
Alaska Airlines
Ambria Escamilla Johnson
Sr. Manager, Alpha & Beta Program
Adobe Inc.
Inna Tsirlin
Sr. Staff UX Researcher & Manager
Kristin Arnold
Senior Director, UX Research
Google
Javier Bargas
Former UX Director
Google
Javier is a UX Director with more than 20 years of experience in the field. He's passionate about building high-performing research organizations that drive product success by delivering critical user insights. A trusted leader, he excels at developing teams and fostering a culture of innovation.
At Google, he successfully built and scaled research organizations for key products like Play, Cloud, Ads, and YouTube. Prior to Google, he led the HCI research lab at the University of Basel. With a Ph.D. in Cognitive Psychology, he has authored over 30 peer-reviewed papers in HCI, focusing on user satisfaction, mental models, aesthetics, and internationalization.
Kim Cooper
VP, Market Research & Competitive Intelligence
EverBank
A professional with 15 years of banking experience, Kim currently serves as the VP of Market Research and Competitive Intelligence at EverBank. In this role, her responsibilities encompass managing the client community, as well as leading competitive intelligence and brand research initiatives within the marketing department. Her strategic and analytical skills drive impactful insights for EverBank’s marketing strategies and competitive positioning.
Mario Mijares
VP Marketing, Loyalty and Monetization Platforms
7-Eleven
Mario leads the teams responsible for customer research and analytics, loyalty programs, in-store and shopper marketing and monetization platforms. Mario joined 7-Eleven in 2020 with more than 20 years of experience in retail and retail-consulting with top brands across the USA, UK, France, Canada, Mexico, and Australia. Over the last two years, his team has created several products, including C-Shopper, The Brainfreeze Collective and Gulp Media to help CPGs better understand and market to the immediate consumption consumer. Mario earned an MBA from Northwestern University and a bachelor’s degree in engineering from Universidad Iberoamericana Ciudad de México. He and his family live in the greater Dallas area.
Andrea Eaker
Global Guest Research Director
Alaska Airlines
Andrea loves bringing data to life. Her career has spanned deep expertise in both qualitative and quantitative approaches. In addition to owning primary research, she creates data-driven stories for business leaders that utilize a variety of data sources. Across her 20 years as a researcher, she’s been most inspired by brand positioning and customer motivation insights. She has worked at Alaska Airlines since 2017.
Ambria Escamilla Johnson
Sr. Manager, Alpha & Beta Program
Adobe Inc.
Ambria Johnson is a Sr. Manager for Alpha & Beta Programs at Adobe, dedicated to transforming Digital Experiences for Fortune 500 enterprises. With 15 years of industry experience, Ambria excels in driving exceptional customer engagement strategies and leading innovative projects. Currently, she is spearheading a process modernization initiative to scale the program through automation, impacting thousands of product development experts, driving customer value and experience.
Inna Tsirlin
Sr. Staff UX Researcher & Manager
Inna Tsirlin, Phd, has spent more than two decades using quantitative research methods to make people’s interactions with technology more useful, seamless and delightful. Her academic research at the intersection of Computer Science, Psychology and Neuroscience focused on understanding depth perception and human factors in 3D displays to improve user experience in virtual reality. This expertise led her to Apple as a human factors researcher, where she worked on cutting edge technologies for Apple Vision Pro and Apple Watch. For the past eight years, Inna was one of the leaders of the growing Quantitative UXR discipline at Google, where she managed quant and mixed-methods teams and developed large scale measurement programs combining quantitative and qualitative methodologies for flagship Google products - Search, Assistant and Ads.
Kristin Arnold
Senior Director, UX Research
Google
Kristin Arnold is passionate about helping people do their best work. Since 2017 Kristin has been leading cross functional teams at Google where she has been a key leader of multiple cross-company programs that seek to more deeply understand Google employee experience and translate that understanding into actionable outcomes that drive change. Kristin initially led UXR for Workspace, then in 2020 she shifted her focus and passion for making people and organizations more effective inward when she assumed GM roles leading Developer Intelligence and most recently Googler UX. Both teams are responsible for empowering decision makers at Google with actionable insights and metrics through research focused on Google developer and UX tools, workflows, and culture. Prior to joining Google, Kristin helped organizations make data driven decisions as a research leader at Facebook + Oculus, Motorola, GE, and Whirlpool.
Activate is the perfect event for market researchers and UX professionals seeking to expand their knowledge, refine their skills, and connect with industry leaders. You’ll leave with a deeper understanding of how to transform user feedback into strategic business value, along with the tools to execute high-quality research programs.
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