Virtual Event

Activate Better Insights
with Real Users

More Methods. More Research. All in One Platform.

Discover the new tools, strategies, and trends driving UX and market research innovation.

Get Access

Sessions

Innovation Keynote

Innovation Keynote: More Research, More Insights, One Platform

Presenters:
Mary Kay Evans, Chief Go-To-Market Officer, Alida
Connell Oreilly, VP Product, Alida
Jodie Masikewich, Sr Director Product Marketing, Alida

User research is at an inflection point, the role of the researcher is evolving and the demand for user insights is on the rise. Join our product experts to get the latest on how to:

  • Root decisions in genuine customer needs
  • Execute faster research and create engaging, data-rich customer narratives
  • Dedicate more time to strategic analysis
Get Access
 

Industry Round Tables

Combining Qual and Quant

Combining Qualitative and Quantitative Data to Uncover the “Why” Behind the “What”

Presenters: Javier Bargas, Former UX Director, Google | Inna Tsirlin, Former Sr. Staff UX Researcher & Manager, Apple & Google | Kristin Arnold, enior Director, UX Research, Google | Kim Cooper, VP, Market Research & Competitive Intelligence, EverBank

In today's data-driven landscape, product teams are under pressure to make decisions that are both informed and strategic. Yet, when it comes to user research, relying on either quantitative or qualitative data alone can lead to incomplete and misguided decisions. In this panel discussion, we’ll dive into the transformative power of blending these two approaches to deliver actionable insights that drive product success.

Get Access
The Role of Research in Driving Business Strategy

The Role of Research in Driving Business Strategy

Presenters: Kim Bastoni, CRO, Alida  |  Mario Mijares, VP Marketing, Loyalty and Monetization Platforms, 7-Eleven

How do you ensure your research efforts are strategic, impactful, and aligned to the goals of your business? In this fireside chat, we’ll discuss the role research plays in driving the strategic direction for a business, along with key principles and best practices for building a best-in-class research program and roadmap that you can take to the board room.

Get Access
Storytelling and Stakeholders: scaling the impact of insights

Storytelling and Stakeholders: Scaling the Impact of Insights

Presenters: Paul Hagen, Principal Director, Alida | Andrea Eaker, Global Guest Research Director, Alaska Airlines | Ambria Escamilla Johnson, Sr. Manager, Alpha & Beta Program, Adobe Inc.

Generating insights is only half the battle—the real challenge lies in translating those insights into action across diverse stakeholder groups. This panel explores the art and science of storytelling with data, revealing how researchers can transform findings into narratives that spark action, drive alignment, and elevate the strategic value of research. Hear from leading market and user researchers as they share real-world examples, techniques, and frameworks for presenting data in a way that resonates with stakeholders.

Get Access
 

Workshops

The Modern Research Revolution: Why Mixed Method Matters

Presenters: Lisa Petitte, Principal Research Strategist, Alida  |  Paul Hagen, Principal Director, Alida

Learn how to design and implement a mixed method research engine that blends the scale of quantitative data with the depth of qualitative insights. Explore real-world examples and discover why combining quant + qual gives you a more complete picture—not just what users think and do, but why.

From surveys and digital intercepts to video interviews and unmoderated testing, discover how to use the full range of tools to gather richer, more actionable feedback.

Get Access

Research Efficiency: Reclaim Your Time and Focus on What Really Matters

Presenters: Jessica Langenfeld, Principal Consultant, Services & Community Programs, Alida | Anamika Shori, Customer Success Manager, Alida

Imagine having more time to delve deeper into your research findings, and connect it to more powerful and impactful outcomes.

In this session, we’ll focus on sharing opportunities to add speed and efficiency to your research program. From streamlining survey authoring & distribution, to accelerating testing & analysis and leveraging AI, reclaim your time and focus on what really matters—delivering insights that drive better decisions.

Get Access

Programming Pitfalls & How to Overcome Them

Presenters: Kelsey Drake, Research Specialist, Alida  |  Julia Nathanson, Principal Solution Advisor, Alida

Measure twice, cut once. How do you ensure you get the results you need on the first try? Hear from the experts as we break down common survey programming mistakes, and share tips and tricks for building smarter, more reliable surveys from the start.

This session will sharpen your approach, boost your confidence, and help you program with precision.

Get Access

Speakers From

7-11
Alaska Airlines
astrolabium-logo
EverBank-logo

More methods. More research.

All on one platform

Activate is the perfect event for market researchers and UX professionals seeking to expand their knowledge, refine their skills, and connect with industry leaders. You’ll leave with a deeper understanding of how to transform user feedback into strategic business value, along with the tools to execute high-quality research programs.

Get Access
iStock-1490134572 1

Get Access Now

Close Form PopupLink to Close the Form Popup

Learn how we use your personal data in our privacy policy and about our country/region options

Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.