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The Alida video library includes videos to help you develop your knowledge and skills in creating and managing an insight community. Choose from the instructor-led class recordings to watch based on your schedule.
Each video reflects the legacy content developed under Alida’s previous company name, “Vision Critical”. They’re still relevant and useful today so please enjoy these videos as we work towards updating these.
| Introduction to Market Research and Customer Insights | Learn about the market research and customer insights industry. | Watch now |
| Market Research Methodologies | Learn about qualitative and quantitative market research methodologies, and about basic and advanced research methods. | Watch now |
| Market Research Terminology | Get an introduction to the most common terms used in market research. | Watch now |
| Best Practices for Designing Activities | Learn about the nine guidelines for designing effective activities. | Watch now |
| The Value of an Insight Community | Learn what an insight community is and how to articulate its importance to your organization. | Watch Now |
| Your Member Engagement Strategy | Understand the purpose of member personas and be able to leverage them as part of your member engagement strategy. | Watch Now |
| Best Practices for Member Recruitment | Learn the importance of building a recruitment strategy and aligning it to different recruitment methods. | Watch Now |
| Planning for Member Engagement | Learn how to motivate members and develop a plan to enhance that motivation. | Watch Now |
| The Role of the Insight Community Manager | Get an overview of the insight community manager's role and learn why it’s important to the success of your insight community. | Watch Now |
| The Theory of Progressive Profiling | Get an introduction to progressive profiling and learn how to use it to leverage the customer data you already have. | Watch Now |
| Building Your Insight Plan | Learn the three key components of an insight plan, and how a Sparq community can help with them. | Watch Now |
| Working with Business Stakeholders | Identify internal business stakeholders and connect with them for collaboration and sharing of insight. | Watch Now |
| The Insight Community Launch Team | Learn about the importance of setup stakeholders and why they are key to the creation of a community launch team. | Watch Now |
| Creating Member Personas | Set up your community for success by creating member personas and identifying the best recruitment methods for each. | Watch Now |
| The Recruitment Survey and First Member Touchpoints | Apply best practices to your recruitment survey creation and understand the importance of your first few member touchpoints. | Watch Now |
| Using Sparq to Fulfill an Insight Request | Learn how to use Sparq to fulfill an insight request, and get introduced to the different areas of the tool you'll use. | Watch Now |
| Introduction to Creating Surveys | Learn how to create a basic survey in Sparq, with examples. | Watch Now |
| Expanding Your Survey Creation Skillset | Building on what you learned in “Introduction to Survey Creation," learn additional functionality for building surveys in Sparq. | Watch Now |
| Targeting Activities to Members | Use existing community data and hyper-target the members you want to reach with your activities. | Watch Now |
| Analyzing Data and Sharing Insights | Learn how to analyze the data you have collected in your community and the ways to share it to stakeholders and insight community members. | Watch Now |
| Additional Activities: Forums | Learn how to set up, manage, and analyze results from forum activities. | Watch Now |
| Additional Activities: Power Surveys | Learn to add more "power" to your surveys using quotas, scripting, and templates and when to use a Sparq Survey vs Power Surveys. | Watch Now |
| Monitoring Insight Community Health | Monitor the health of your insight community and take action to ensure it remains healthy. | Watch Now |
| Introduction to Member Hubs | Optimize the member experience with Member Hubs to effectively engage with your insight community beyond survey and forum activities. | Watch Now |
| Text Analysis and Sharing Insight | Use Sparq to analyze open-end member feedback in survey comments to reveal measurable, actionable insights. | Watch Now |