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Alida Touchpoint

Collect actionable feedback across digital customer journeys to drive business impact

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CONNECT AND ENGAGE CUSTOMERS ON THEIR TURF

Alida Touchpoint offers an enterprise-grade, microsurvey solution designed to boost customer engagement through short, timely, visually appealing interactions across digital customer journeys. With Touchpoint, brands interact with audiences wherever they are, across digital channels, to collect and action context-rich feedback that matters.

 

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THE ALIDA TOUCHPOINT DIFFERENCE

Reach existing customers and broader audiences

Alida Touchpoint provides you with a new and powerful way to collect information from customers, insight community members, and broader audiences through a visually compelling experience. By reaching these segments in the online environments they prefer and with mobile-friendly activities, brands can extend their reach and increase engagement.

Deliver smart experiences

Alida Touchpoint enables you to create experiences that feel conversational and personalized by asking the right questions to the right audiences at the right time using contextual targeting and conditional logic.

Achieve cross-functional goals with just one product

Whether it’s CX, product development, marketing, website improvement initiatives, or market research, Alida Touchpoint offers the flexibility to meet the needs across strategic initiatives that you care about.

Accelerate time-to-insight

With Alida Touchpoint, you can create, customize and deploy activities with little or no knowledge of coding. . You can leverage enhanced analytics to track customer engagement for individual activities, uncover customer sentiment, and identify strengths of distribution channels to guide strategic business decisions

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Reaching Audiences in Their Preferred Online Environments

50%

3.9 billion mobile social media users worldwide, and this number is only growing. That equates to 50% of the population.*

28%

On average, people spend 6 hours and 42 minutes online each day.**

78%

Mobile is the most important device for 78% of Gen Z and 68% of them are always connected.***

*Statista 2020
** ClickZ Internet growth + usage stats 2019
*** Snapshot 2019

ALIDA TOUCHPOINT: COLLECT FEEDBACK ACROSS DIGITAL CUSTOMER JOURNEYS

Broad Audience Reach

Contextual Feedback Collection

Flexible Calls-to-Action

Activity Builder

Flexible Deployment

Dashboard & Analytics

Engage with customers on their turf

Understand the most effective methods to engage with your audience by deploying multiple activities on various digital channels.

Keep pace with customers traditionally difficult to connect with, such as millennial males or Gen Zs, by embedding activities on mobile apps, social media or other online sites where they spend their time.

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Build powerful and visually compelling activities with ease

Reach specific target segments with activities designed using question branching to personalize survey flow based on responses.

Gain quick insights on preference data, feedback on A/B tests, customer satisfaction, product satisfaction and much more.

Automatically action collected feedback based on keywords in open ended text responses, or based on specific NPS scores etc. to close the feedback loop.

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Drive specific calls-to-action for targeted segments

Ask pre-qualifying questions before presenting a CTA to audiences to help minimize noise and collect relevant data.

Easily embed CTAs in activities such as digital insight community recruitment, newsletter sign-up, and email collection for other marketing and lead generation initiatives.

 
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Build powerful and compelling activities with ease

Optimize response rates by utilizing the intuitive activity builder to quickly design, preview and deploy activities aligned to your target audience journeys

Evaluate customer loyalty, likelihood to recommend and likelihood to churn by using the customizable NPS activity template

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Post on social platforms and deploy activities as website pop-ups and in-app interactions for easy feedback collection.

Easily integrate to your websites once for continuous deployment of multiple activities, and with minimum reliance on IT

Determine when and where on the page the pop-up deploys to ensure activity is launched with visitor context.

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Gain end-to-end visibility into key performance metrics

Track key metrics such as views, starts, completes, redirects, emails collected, and NPS scores for real time visibility into critical customer insights and trends.

Monitor customer engagement metrics over time and across digital channels to inform when and where to invest resources.

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DRIVE BUSINESS IMPACT WITH ALIDA TOUCHPOINT

Learn how you can take advantage of Alida Touchpoint to collect customer feedback across the entire digital journey.

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