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How Canadian Tire and Salomon Achieve CX Success through Data Integration-1


With the wide variety of physical and digital touchpoints your customers have grown to expect, building strong long-term relationships is more complicated than ever. But it’s also more important than ever to do just that.

As customers’ needs and preferences change, so should the way you interact with them. To keep an eye on all the moving pieces that go into building sustainable relationships with your customers, you need customer experience management (CXM).

CXM brings customers into the decision-making process, so you can continue to provide products, services, and experiences that facilitate real connections—no guesswork involved.

The infographic walks you through the four key pillars where CXM delivers undeniable business value.

In this infographic, you’ll see:

  • How CXM helps accelerate innovation using customer input.
  • How to increase revenue by optimizing the customer journey.
  • How to improve customer experience by measuring and acting on customer feedback.
  • How to mitigate risk by creating personalized and target customer relationships.

Get the Infographic


Want to learn more?

Check out our eBook, "Driving Business Value: What Can CXM Do For You?", where we dive into the value realization framework underpinning CXM programs. Read now to learn how the core components of CXM programs help businesses identify and solve their customer experience challenges to deliver world-class experiences to every customer.

Well-run CXM programs drive crucial value for both customers and companies alike. From building better products faster to delivering differentiated experiences that increase customer acquisition and retention, companies that prioritize CXM stay ahead of their competitors.

Check out our eBook, “Driving Business Value: What Can CXM Do For You?“, to learn how to build a CXM program that drives value for your organization. Discover the many ways in which CXM programs can benefit organizations and how to track and monitor tangible metrics tied to your CXM efforts.

Read now to learn how to solve your biggest customer experience challenges, deliver world-class experiences to every customer, and future-proof your business by making customers the centre of everything you do.


Learn how we use your personal data in our privacy policy and about our country/region options.

Alida is a customer experience management and customer insights platform. Collect valuable customer feedback and voice of employee data through your insight community powered by Alida.