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The Power of Community-Centered CX

Why creating human experiences is good business.

Thousands of CX, marketing, product development, research and insights professionals gathered to discuss key themes impacting customer experience and ways to adapt strategies for better results. Check out the incredible sessions now!

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Activate 2023

Preview some of the Activate 2023 content

activate on demand _warner bros

Keynote: How to drive business transformation with the power of community-centered CX

Ross Wainwright, CEO, Alida | Natasha Hritzuk, VP Global Entertainment Research, Warner Bros. Discovery
activate on demand _pokerstars

How to drive revenue and save costs with Alida Innovation

Riaz Raihan, President, Products & Engineering, Alida | Gareth Williams, Insight Community Manager, Consumer & Market Understanding, PokerStars
activate on demand _Amazon

How research communities have evolved over time and the role they play in UX

Elisa Chan, Global Head of Design Research & Beta, Amazon Music
Value Retail

The Future of Retail is Hospitality!

Speaker: Mazhar Butt, Group Director of Guest Experience Development, Value Retail (The Bicester Collection)
activate on demand _vanderbilt and st jude

Tapping into hard-to-reach audiences for better patient experiences

Karen Langford, Lead PM for Marketing Automation and CRM, Vanderbilt University Medical Center | Hannah Crain, Coordinator of Patient Family-Centered Care, St. Jude Children's Research Hospital
Bally Sports

Building brand loyalty by connecting with new consumer audiences

Susie Thomas, Linear & Cross Platform Research Sr. Director, Regional Sports Networks, Bally Sports | Renee Martin, Senior Analyst, Bally Sports | Lori Williams, Senior Vice President, Alida
activate on demand _verve

Storytelling: How to maximize the business impact of your research

Alex Charlton, SVP North America, Verve
activate on demand _product release

Spring ‘23 Alida Product Release

Riaz Raihan, President, Products & Engingeering | Jason Baldree, Chief Customer Officer | Paul Parsons, Senior Solution Engineer
activate on demand _kevin

A Framework for Value

Kevin Kwong, Principal, Value Engineering, Alida
activate on demand _eva

Community Management Myths and Methods

Eva Kylheku, Customer Success Program Director, Alida

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.