GoDaddy’s Shift from Product-Driven to Customer-Led Decisions

How GoDaddy moved away from siloed thinking and paved a path toward thoughtful customer experiences

It’s not easy to shift your team’s decision-making approach from product-driven to customer-led, but GoDaddy has made this leap. The customer feedback gathered in their insight communities has unveiled opportunities that elevate their customer experience and drive ROI.  

In this webinar with GoDaddy, you'll learn how to:

  • Work with your customers to get a better understanding of what they currently need
  • Help internal stakeholders understand the value of a customer-led approach
  • Leverage customer insights to start paving the path towards a consistent CX journey

Featured Speakers:

GoDaddy - Cassandra Mally

Cassandra Mally

Director of Customer Research


Vision Critical - Nicole Kealey

Nicole Kealey

Chief Strategy Officer


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Alida is a customer experience management and customer insights platform. Collect valuable customer feedback and voice of employee data through your insight community powered by Alida.