Reaching 95% of the Australian population each week, Southern Cross Austereo (SCA) is the leading radio and TV distributor in Australia.
Through five insight communities, SCA measures brand awareness and shifts in perception while getting insight on improving partnerships with third-party advertisers.
In 2017 alone, SCA generated over $15 million in additional revenue by monetizing its communities. Today, more than 12 internal teams leverage the company's communities.
This 45-minute presentation was captured live at the 2018 Customer Intelligence Summit.Watch Now