How NASCAR Increases Fan Engagement and Drives Business Decisions

NASCAR Is Winning The Race To Engage Sports Fans

NASCAR attracts more Fortune 500 sponsorships than any other sport. The company maintains a leadership position by focusing on the heart and soul of its business: its fans.

With the guidance of its NASCAR Fan Council, an engaged online community of 12,000 fans, NASCAR continues to increase sponsorship dollars, TV ratings, and viewership.

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Watch the webinar to learn how:

NASCAR uses Vision Critical’s customer insight platform to engage their fans for ongoing feedback and insight in order to make better business decisions

NASCAR built an engaged and committed fan community to influence their use of emerging technologies, race rules and the design of next generation cars

The NASCAR Fan Council led to an increase in fans, engagement, loyalty and sponsorships

NASCAR expanded their fanbase by attracting a younger, more tech-savvy demographic.



Brian Moyer

Managing Director, Market and Media Research



Chris Bondarenko

VP, Business Development

Vision Critical

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