How to keep pace with the evolution of the CPG industry

Digital-native upstarts, the millennial effect, and e-commerce are changing the game

In this e-book, we take a look at:

  • The millennial shopper and changing buying behaviors and preferences
  • The rise of CPG digital-native upstarts and e-commerce
  • 5 steps to follow to keep pace with evolution in the industry
  • How the digital disruption offers new opportunities

It’s time for CPG companies to sit up and pay attention. Major innovative experiments in e-commerce are occurring in the sector. New upstarts and disruptors are entering the market. And changing consumer behaviors are leading to stalled growth.

One thing is clear: Legacy CPGs need to keep pace with the evolution of the industry by re-evaluating how they produce, distribute, and sell goods in the digital age.

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