Putting the “customer” in customer experience

How to scale and optimize a CX strategy that drives CSAT, loyalty and revenue

Despite huge investments in CX, many companies are struggling to meaningfully improve the experience of their customers. At the heart of the issue is a lack of a solid, scalable strategy. In fact, many companies today still haven’t mapped out the customer journey.

With more than 25 years of experience under her belt, Annette Franz knows what it takes to create a CX strategy that delivers ROI. In this webinar, she will explore the steps you need to take as a business leader to optimize your CX initiatives.

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Watch this webinar to learn how to:

Take a systematic approach to optimizing and scaling your strategy

Enable collaboration between CX, marketing, research, product and other teams

Avoid common mistakes when mapping the customer journey

Use customer feedback effectively in the customer journey mapping process



Annette Franz

Founder & CEO

CX Journey Inc.


Ben Hudson

Editorial Director

Vision Critical

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