The 10 Smartest Brands

How they use customer intelligence as a competitive advantage

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Check out these 10 real-life examples of big brands that use customer intelligence to improve marketing content, create innovative products, raise Net Promoter Scores, enhance customer experience.


In this e-book you’ll learn how:

Wolverine uses customer feedback to sell more shoes that customers want

ESPN reduces research costs by as much as 85 percent

Four thousand beauty enthusiasts help Elizabeth Arden guide new product decisions

Alliant Energy improves customer satisfaction by 15 index points using customer feedback

LinkedIn helps improve the premium membership model—and drive more revenue

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