The 360 view: Engaging with multiple audiences to get a more complete picture

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To get deeper insight, the Sacramento Municipal Utility District (SMUD) is listening to the perspective of their unique audience. Susan Corbelli, Market Research Supervisor at SMUD, will tell the story of their community journey, impact of hearing from multiple publics, and lessons learned about collaborating with stakeholders and engaging different groups.

SMUD uses their online communities to hear from their B2B and B2C customers, as well as their employees, in the development of new products and services from idea generation, concept refinement, testing and product expansion, including the SMUD Energy Store.

This 30-minute presentation was captured live at the 2018 Customer Intelligence Summit.

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Discover how to:

Improve customer experience and product innovation with a 360 view of multiple audiences.

Establish internal processes to improve stakeholder collaboration and manage communities effectively regardless of research experience.

Engage with different audiences



Susan Corbelli

Market Research Supervisor


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