The age of context

Why insight professionals in tech should spend more time with small data

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While AI and machine learning promise to uncover insights hidden within the terabytes of data, the fact is that for today’s progressive insights professional, the process is far too slow and expensive.

As tech companies continue moving to cloud-based solutions, progressive insights professionals need to find ways to uncover agile, ongoing insight that matches the cadence of the business.


In this ebook, we take a look at

The introduction of agile development

The pitfalls of big data

Overcoming the data value plateau

The competitive advantage of small data

Download the ebook to learn how to use small data to uncover big insights