The Total Economic Impact™ of Vision Critical

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Forrester Consulting applied its TEI methodology to uncover the ROI of Vision Critical’s customer insight platform Sparq 3.

Based on interviews with Vision Critical customers, this study reveals the substantial impact of adopting a relationship-based approach to customer intelligence gathering.


Learn the business value Sparq 3 can provide:

$1.7M in business value from increased customer insight

590% return on investment

39% increase in average order value and 70% lower churn rate from insight community members

75% reduction in cost compared to traditional market research methodologies

$4.7M increase in sales

4x to 6x faster speed to results for research activities

Get your copy now and discover the ROI of the Vision Critical platform: