Using Text Analytics to Harness the Customer Voice

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GoDaddy, the world's largest domain name registrar with more than 18 million customers, knows the value and importance of customer centricity. To make truly insight-driven decisions, GoDaddy has integrated the customer intelligence function into every step of their product development and UX workflow.

Hear from Cassie Mally, Director of UX Research at GoDaddy, how they use text analytics to de-risk their decision making.

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Discover how to:

Integrate customer insights into your product development

Use text analytics to de-risk decision making



Cassie Mally

Director, UX Research


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