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Alida.

Posts by Alida.

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    Customer Experience

    3 challenges in improving patient experience and satisfaction

    NPS

    Going Beyond the Survey

    Retail

    The secrets of Gymshark’s customer-centred success

    CXM

    The Value of CX (Part 2): Advancing the Maturity of CX

    CXM

    Summer '20 Release: Customer-led innovations help you stay on the path of customer-centricity

    Customer Experience

    The Value of CX: Why We Need To Start Talking About NPS Again

    Customer Experience

    How Virgin Money UK Listens and Responds to Rapidly Changing Customer Needs

    Customer Experience

    The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

    Best Practices

    Best Practices for Financial Services Survey Activities during COVID-19

    Best Practices

    Best Practices for Survey Activities during COVID-19

    Business Strategy

    DMPs, CRMs & CDPs: What Are They & Why Care?

    Best Practices

    Connecting the (Data Point) Dots: Gaining a Bigger Picture of Your Customer

    Business Strategy

    Why a startup mentality may not help big brands

    Customer Experience

    5 things we learned developing customer personas

    Customer Experience

    3 examples of retailers re-focusing on the in-store experience

    Business Strategy

    Why Shopper Insight Is a Valuable Ingredient for CPG Companies

    Customer Insights

    Smart predictions on the future of market research

    Customer Experience

    The problem with customer satisfaction surveys—according to the inventor of NPS

    Customer Insights

    Customer Intelligence in the Mobile World: How to Achieve Mobile-First Research

    Customer Experience

    The RISKY way one retail CEO is motivating his employees to focus on customer experience

    Product Innovation

    5 examples of established brands innovating in the Collaborative Economy