Join us as we celebrate a quarter century of transforming how organizations listen, learn, and lead with customer insights. From our beginning as Vision Critical to today’s Alida, we’ve championed the belief that every decision starts with understanding people—and we’re just getting started.
Watch on-demand
of Listening Forward—Our Story
A Legacy of Innovation
What began in 1999 as a bold idea—to bring customers into the heart of business decisions—has become a global movement. Over 25 years, we’ve partnered with the world’s most forward-thinking brands to turn curiosity into connection, and insights into impact.
Vision Critical
founded in 2000
Vision Critical invents
Insight Communities in 2005
We get a lot of emotional responses from customers. Panelists feel it is very meaningful that they can share their insights. They know and value that a real person is reading the verbatims and open ends.”
– Rhian Foley, Manager of Customer Research
-1.png?width=720&height=400&name=image%20(10)-1.png)
ESPN
Launches First Delta
Award Winning Community
Canadian Tire
Delta Award Winner 2014
Alida has changed the way our stakeholders view market research. With our insight communities, we involve the member in the entire product development cycle, from idea generation to design to validation. The insight of our members allows us to understand the ‘whys’ behind the ‘whats’ that Big Data gives us."
– Tony Tong, Senior Market Research Manager, LinkedIn
LinkedIn
Delta Award Winner 2017
Red Bull
Delta Award Winner 2018
Conde Naste
Delta Award Winner 2019
Evolving with Our Customers
Our journey mirrors yours. As the world of research, UX, and customer experience evolved, so did we—introducing new ways to engage communities, expand methodologies, and harness the power of AI to reveal what truly matters.
2020 Vision Critical
becomes Alida
The communities truly are great assets to us. If we see dips in a customer experience, we can validate these with the community and find out what they think, is this just a flash in the pan or is there something more to it? We can get involved in the details.”
– Suse Radcliffe, Voice of Customer Manager
Toyota GB
Delta Award Winner 2023
What I love about this community is they give us real and raw feedback, It enhances our competitive intelligence because we get feedback about how they’re using our products compared with other publishers. We learn about the competitive landscape – where we’re winning and where we’re losing – so that we can continue to enhance our products.”
– Jeff Daker, Executive Director of Research and Insights
POLITICO
Delta Award Winner 2024
of Listening Forward—Our Story
Powered by Insight. Driven by the Future.
Innovation Day isn’t just a look back—it’s a vision forward. Hear from industry leaders and Alida experts on what’s next for research and insights: AI-powered workflows, unified data ecosystems, and the future of verified human understanding.
Join us at Innovation Day to hear from the 2025 Delta Award Winners
.png)
Every year, the Delta Awards honor the brands pushing boundaries—those who’ve turned insights into measurable business value.
Celebrate this year’s winners as they share how their teams are redefining innovation, amplifying the customer’s voice, and shaping the next era of human-centered decision-making.
Watch on-demand
Discover how the world’s top brands are leveraging verified user insights and AI-powered tools to fuel product innovation and elevate customer experience.
Celebrate 25 years of customer-centric progress and the insight professionals who made it possible.
Be inspired by what’s next—because the future of insight innovation begins with you.
