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Alida Privacy Notice
Last updated: March 21, 2023
Introduction
In this privacy notice (the “Notice”), we, Alida (formerly Vision Critical), describe our practices regarding the use and processing of personal information when we engage in the activities set forth in Section 1 below. This Notice also describes rights you may have under privacy laws.
1. Whom does this Notice apply to and what does it cover?
This Notice is published by Alida Inc., with registered address at: Canada
365 Bloor St E, 5th Floor, Toronto, ON, M4W 3L4 (“Alida”, “we”, “us” or “our”).
The Notice describes personal information that we collect via our websites located at www.alida.com, and other Alida websites that refer to this Notice (collectively the “Site”) and also how we will handle personal information about you when:
we interact with you for business purposes, as further described below
We use the term “personal information” to mean any information relating to an identified or identifiable individual. See below for types of personal information that we collect.
This Notice should be read in conjunction with any additional privacy statements or notices provided to you by us at or before the time you provide us with your personal information.
EEA and California Privacy Notices: If you are located in the European Economic Area, the United Kingdom or Switzerland (“EEA+”), please also see our Supplemental EEA+ Privacy Statement. If you are a resident of California, please also see our Supplemental California Consumer Privacy Act (“CCPA”) Privacy Policy.
Data that Alida processes on behalf of its customers: This Notice does not apply to our processing of personal information on behalf of our customers (as set out in the relevant service agreements between Alida and its customers). If another organization asks you to take its survey or attend its interview on or through an Alida website, or otherwise refers you to Alida because that organization wants us to collect information from you for that organization, please read that organization’s privacy notices for information about how your information is collected, used and disclosed and for what purposes. When we collect personal information from you for one of our customers, we process it at the request of our customers, and the processing is governed by the customer’s respective privacy notice and applicable laws.
2. How does Alida collect my personal information?
Directly from you: If you create an account, fill out a form, send an email to Alida, or otherwise send us information through the Site or other business channels, we collect personal information about you.
Information Passively Submitted on our Site: When you visit the Site, your browser and computer automatically provide to us certain technical information about your computer or device and how you arrived at the Site.
Information from Other Sources: We collect personal information through other sources such as third-party service providers, our advisors and consultants, social media platforms, joint marketing partners and from other publicly available platforms.
Combining information: We may link information that you automatically provide with information that we collect from other sources and/or information you actively submit.
3. What personal information does Alida collect about me?
We may collect the following personal information:
Alida does not collect personal information about your online activities across third party websites or online services.
Alida is dedicated to the protection of protecting children's privacy. Alida does not knowingly collect or process information about children under 16. This Site is not intended for or directed at children.
4. How Does Alida use my Personal Information?
We use personal information that we collect for the following purposes:
5. How do I opt-out of Alida’s marketing communications?
You may opt-out of receiving marketing and other promotional emails from us at any time by clicking the unsubscribe links embedded within the emails we send, or by contacting us directly at privacyofficer@alida.com. Members of communities we own can opt-out of participating by using the unsubscribe links embedded in emails, or by using the subscription preference options in the Profile / Settings section of the member hub. Some emails are transactional in nature, including emails we send to our clients regarding the services they have purchased. These emails do not provide the ability to opt-out.
6. How does Alida use Cookies?
Alida uses cookies to assist us in fulfilling the purposes described earlier. For more information about cookies and how we use them, please see our Cookie Notice.
7. To whom does Alida disclose my personal information?
We may disclose your personal information to third parties as described below:
8. How does Alida keep my personal information safe?
Alida takes steps intended to implement commercially reasonable safeguards and precautions to protect your personal information, including technical and organizational measures against unauthorized access, improper use, alteration, unlawful or accidental destruction, and accidental loss. The transmission of data over the internet cannot be guaranteed as completely secure and so please note that any transmission is at your own risk.
9. Where will Alida store and process my personal information?
Alida is a global organization (see the Alida affiliates page for more information on our locations) and so your personal information may be transferred and stored outside of your region, state, province or country, including in Australia, Canada, France, Germany, Hong Kong, India, Japan, Netherlands, Philippines, Singapore, South Africa, UK, and the USA. Alida will take steps to protect your personal information in accordance with applicable laws.
10. For how long does Alida keep my personal information?
Alida will retain your personal information as long as required to enable us to meet the purposes described in Section 4 above, as applicable based on the context in which we collected your personal information. We generally retain your personal information for as long as you have a business relationship with us and for 7 years thereafter, unless we are required to delete or anonymize it sooner. If you do not have a direct business
relationship with us, such as where we have received your personal information from a third-party data provider, we shall retain your personal information for 7 years following our last communication with you unless we are required to delete or anonymize it sooner. In some cases, we may be required to retain personal information for a longer period of time based on laws or regulations that apply to our business or for other necessary business purposes, in which case we will retain your personal information until that legally mandated retention period expires.
11. What rights do I have in relation to my personal information?
Subject to applicable law, you may have the following rights in relation to your personal information:
Right to access: To know certain details about whether and how we process your personal information, and to obtain copies of the personal information;
Right to correction: To have incomplete or inaccurate personal information we hold about you be corrected;
Right to withdraw consent: To withdraw your consent with future effect, where we are processing it on the basis of your consent.
Right to deletion: To have certain personal information that we maintain about you be deleted.
Other rights: To restrict or object to certain activities in which we engage with respect to your personal information.
If you want to exercise any of these rights, please refer to the contact details below. We endeavor to respond within 30 days, and (in all cases) within the timeline set by applicable law. In some cases, we may need to verify your identity or redact information if providing it would result in the disclosure of the personal information of others. If a request is unreasonable or impractical then we may need to charge a fee (where permitted under applicable laws) or need longer than 30 days to respond. If we are unable to process your request for any reasons we will provide you with an explanation of the reason for denial, and you will be permitted to request a review.
12.California Notice at Collection
The additional disclosures in this California Notice at Collection apply only if you reside in California. These disclosures do not reflect our practices where an exception or exemption applies under the California Consumer Privacy Act (CCPA). Please see Section 3 above for information about the categories of personal information we collect about you. The categories of personal information we collect correspond with the
following categories under the CCPA's definitions of "personal information" (in the following bullets, a "consumer" means a California resident):
We only use sensitive personal information of Website users for purposes referred to under Subsection 1798.121(a) of the CCPA, namely:
Please see Section 4 above for information about the purposes for which we collect California residents' personal information. Alida does not sell your personal information for monetary value. Alida may permit advertising and analytics services that are intended to deliver advertising to you and/or analyze your interactions, based on your interactions with our website or app, which may constitute a “sale” or “sharing” of data under California law. See our Cookie Policy, as well as our Supplemental CCPA Privacy Statement for more information. Please see Section 6 above for the criteria we consider in determining how long to retain each category of personal information. You can access our Supplemental CCPA Privacy Statement here.
13.Third Party Websites and external links
The Site and our emails, newsletters and other communications may contain links to websites not affiliated with us (“external websites”). Your use of an external website or any information or other content found on an external website is subject to and governed only by the terms and conditions of such website. Alida does not endorse or make any representations or warranties concerning, and will not in any way be liable for any content, products, services, or other materials available on or through an external website. The personal information that you provide through external websites is not subject to this privacy notice. Alida encourages you to review the privacy policies and terms of use of external websites before you submit any personal information to them.
14. How will I know about changes to Alida’s privacy notice?
We may change the terms of this Policy so please review it periodically. We will provide advance notice of changes or obtain consent to changes where required by applicable law. To view previous versions of this Policy, please visit the Archive linked below.
15. How do I contact Alida about this Notice or submit a query?
Should you have any questions regarding this Notice, you can contact our Privacy Officer by email at privacyofficer@alida.com, or by mail at:
365 Bloor St E, 5th Floor
Toronto, ON, M4W 3L4
Canada
Attention: Privacy Officer
California Consumer Privacy Act Privacy Policy
Last updated: 1 January 2023
Introduction
We, Alida Inc., issue this California Consumer Privacy Act Privacy Policy ("CCPA Privacy Policy") to provide information about how we collect, use, disclose and otherwise process California residents' personal information and rights that California residents may have under the California Consumer Privacy Act of 2018 ("CCPA"). This CCPA Privacy Policy only applies to you if you reside in California. This CCPA Privacy Policy does not reflect our processing of California residents' personal information where an exception under the CCPA applies.
1. Our Personal Information Handling Practices over the Preceding 12 Months
The table below sets out the categories of "personal information" and "sensitive personal information" (as defined by the CCPA) about California residents that we collected, the sources of such information, and whether we disclosed such personal information and to whom if so. In the descriptions of categories of personal information below, "consumer" means "California resident". We did not "sell" or "share" California residents' personal information, as these terms are defined in the CCPA.
Following the table are descriptions of the purposes for which we used personal information of: (i) users of our website and other services ("users"); and (ii) representatives of our prospective, current or past customers and vendors ("business contacts").
Category of personal information |
Did we collect? If so, from what source? |
Did we disclose? If so, to whom and for what purpose? |
Categories of "personal information" as defined by the CCPA |
||
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, or other similar identifiers. |
Yes, directly from users, business contacts, or their device or network provider, and from third-party data brokers, social media platforms and joint marketing partners. |
Yes, to:
|
Any information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, address, telephone number, employment, employment history, but excluding publicly available information that is lawfully made available to the general public from federal, state, or local government records. |
Same as above |
Same as above |
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
No |
N/A |
Biometric information |
No |
N/A |
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an internet website application, or advertisement. |
Yes, directly from users and business contacts, or their device or network provider.
|
Yes, to:
|
Geolocation data. |
No |
N/A |
Audio, electronic, visual, thermal, olfactory, or similar information. |
Yes, directly from users and business contacts, or their device or network provider. |
Same as above |
Professional or employment-related information. |
Yes, directly from users and business contacts, or their device or network provider. |
Same as above |
Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99). |
No |
N/A |
Inferences drawn from any personal information to create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
Yes, we draw inferences about California residents' preferences and characteristics based on the information we have about them. |
Same as above |
A consumer's social security, driver's license, state identification card, or passport number. |
No. |
N/A |
A consumer's account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account. |
No. |
N/A |
A consumer's precise geolocation. |
No. |
N/A |
A consumer's racial or ethnic origin, religious or philosophical beliefs, or union membership. |
No. |
N/A |
The contents of a consumer's mail, email, and text messages unless the business is the intended recipient of the communication. |
No. |
N/A |
A consumer's genetic data. |
No. |
N/A |
The processing of biometric information for the purpose of uniquely identifying a consumer. |
No. |
N/A |
We use personal information that we collect for the following purposes:
Provide our services: provide requested services to you, as described further within this Site, and manage and administer our business relationship with you, including keeping records about business contacts, services and payments to develop our relationship and target our marketing and promotional campaigns;
Sales & Marketing: advertise, market and sell our services and products to you; where permitted by law, we may contact you with sales and marketing messages; see below for information on how you can unsubscribe from Alida’s marketing messages;
Improve our services: improve Alida’s products and services that it offers, train our staff and improve our communications and sales processes;
Facilitate online activities: create accounts, enable interaction in online forums and surveys that we may offer, send you invites and service emails if you become a member of our communities as part of your ongoing membership; contact you to administer rewards such as sweepstakes/contests;
Communicate with you: respond to enquiries and send emails, newsletters and other messages to keep you informed of market insights and of our services;
Events: run customer and industry awards programs, briefings, roundtables and other events;
Procure customer surveys and feedback: procure customer feedback and answer related issues and concerns which may arise;
Optimize the Site: better understand Site and platform performance, maintain technical performance and optimize and personalize user experience;
Customer and vendor legal compliance: discharge our contractual obligations, perform due diligence (under anti-money laundering, sanctions screening and other crime prevention and detection laws and regulatory requirements) which may involve automated screening checks to verify identification and prevent fraud;
Physical security: provide security to our offices, events and other premises;
Online security: protect our information assets and technology platforms from
unauthorized access or usage and monitor for malware and other security threats;
Comply with legal obligations: comply with our legal and regulatory obligations
including auditing and reporting requirements, and prevent the fraudulent use of our
services;
Business transactions: prepare for, evaluate and give effect to a merger, acquisition, reorganization, restructuring, sale of business, or similar business transaction that Alida decides to enter into.
We used the personal information collected from business contacts to provide them and the organization they represent with information they requested and other information we believe is of interest to them; to improve our products, information, distribution, and marketing; to make and receive orders and shipments; to process payments; and to communicate with business contacts and their organizations.
We use the personal information of website users and business contacts to protect and secure our business operations, assets, online services, network, and information and technology resources; to investigate, prevent, detect and take action regarding fraud, unauthorized access, situations involving potential threats to the rights or safety of any person or third party, or other unauthorized activities or misconduct; to manage and respond to actual and potential legal disputes and claims, and to otherwise establish, defend or protect our rights or interests, including in the context of anticipated or actual litigation with third parties.
We do not have actual knowledge that we sell or share the personal information of California residents under 16 years of age. We do not use sensitive personal information for purposes other than those referred to in Subsection 1798.121(a) of the CCPA.
2. Your Rights under the CCPA
As a California resident, you have the following rights under the CCPA, subject to the limitations and exceptions set forth in the CCPA:
The right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
The right to delete personal information that we have collected from you.
The right to correct inaccurate personal information that we maintain about you.
The right to opt-out of the "sale" or "sharing" of your personal information by us. We do not sell or share for cross-context behavioral advertising any of the categories of personal information that we collect about California residents.
The right to limit our use of sensitive personal information to purposes specified in Subsection 1798.121(a) of the CCPA. We do not use sensitive personal information for purposes other than those specified in Subsection 1798.121(a) of the CCPA.
The right not to receive discriminatory treatment by us for the exercise of privacy rights conferred by the CCPA.
3. How to Exercise Your CCPA Rights
Methods of Submission and Instructions: To submit a request to exercise your rights to know, delete or correct, please populate the webform accessible here or submit an email request to privacyofficer@alida.com or call this toll-free number: (888) 866-7174. Please specify in your request the personal information about you that you would like to have provided, deleted or corrected.
Verification: Only you, or someone legally authorized to act on your behalf, may make a request related to your personal information. You may also make a request on behalf of your minor child. You may designate an authorized agent by taking the steps outlined under "Authorized Agent" further below. In your request or in response to us seeking additional information, you, or your authorized agent, must provide sufficient information to allow us to reasonably verify that you are, in fact, the person whose personal information was collected which will depend on your prior interactions with us and the sensitivity of the personal information being requested. We may ask you for information to verify your identity and, if you do not provide enough information for us to reasonably verify your identity, we will not be able to fulfil your request. We will only use the personal information you provide to us in a request for the purposes of verifying your identity and to fulfil your request.
Fees: We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Authorized Agents: You can designate an authorized agent to make a request under the CCPA on your behalf if the authorized agent is a natural person or a business entity registered with the Secretary of State of California, we receive a written authorization stating that you have authorized the authorized agent to submit a request on your behalf which has been signed by you and the authorized agent, and we have verified the identity of you and the authorized agent. If you provide an authorized agent with power of attorney pursuant to California Probate Code sections 4121 to 4130, it may not be necessary to perform the above steps, and we will respond to any request from the authorized agent in accordance with the CCPA.
4. Contact Us
If you have questions or concerns about our privacy policies or practices, please email us at privacyofficer@alida.com.
Supplemental EEA+ Privacy Statement
Last updated: 1 January 2023
Introduction
This Supplemental EEA+ Privacy Statement applies only if you are located in the European Economic Area ("EEA"), the United Kingdom ("UK") or Switzerland. This Statement should be read in conjunction with the Alida Privacy Notice.
1. What laws apply?
If you are located in the EEA, the EU General Data Protection Regulation applies to the processing of your personal data. If you are located in the UK, the UK General Data Protection Regulation applies to the processing of your personal data. References to the “GDPR” below are references to the General Data Protection Regulation as it applies in the country where you are located.
If you are located in Switzerland, the provisions of the Swiss Federal Data Protection Act (the “FDPA”) apply to you. References to the GDPR below shall be interpreted analogously for the purposes of applying the FDPA. If we use a term that the GDPR defines, the term has the same meaning as under the GDPR.
2. Who is the data controller?
Alida Inc. ("we") is the data controller. Our address is 200 Granville Street, Mezzanine Floor, Vancouver, BC V6C 1S4.
Our EU GDPR-specific representative is Vision Critical GmbH, Kaiser-Wilhelm-Ring 17-21, 50672, Cologne, Phone: +49 221 65088931. Our UK GDPR-specific representative is is Alida Solutions Limited. Email privacyofficer@alida.com.
Our Data Protection Officer may be contacted at privacyofficer@visioncritical.com.
3. On what legal bases does Alida process personal data?
We process the personal data of users of our Site on several different legal bases, as follows:
4. Where does Alida transfer personal data and how are the transfers protected?
We disclose your personal data to recipients in the following jurisdiction or jurisdictions outside of the EEA+ which provide adequate protection to personal data according to the European Commission: Canada and Israel. In each case, the transfer is thereby recognized as providing an adequate level of data protection from a European data protection law perspective (see Article 45 of the GDPR).
We disclose your personal data to recipients in the following jurisdiction or jurisdictions outside of the EEA which do not provide adequate protection to personal data according to the European Commission: Australia, the United States, South Africa, Singapore, Hong Kong, Japan and India. By entering into appropriate data transfer agreements based on Standard Contractual Clauses as referred to in Article 46(5) of the GDPR, or other adequate means, and performing data protection assessments of data transfer arrangements as appropriate, we take the position that all such recipients will provide an adequate level of data protection and that appropriate technical and organizational security measures are in place to protect personal data against accidental or unlawful destruction, loss or alteration, unauthorized disclosure or access, and against all other unlawful forms of processing. Any onward transfer (including to our affiliates outside the EEA+) is subject to appropriate onward transfer requirements as required by the applicable contract or applicable law. You can ask for a copy of such appropriate data transfer agreements by contacting privacyofficer@visioncritical.com.
5. What Data Subject Rights do I have?
Under the conditions set out under the GDPR and any other national data protection laws in the EEA+, you have the following rights:
Please note that these rights may be limited under the applicable national data protection law.
To exercise your rights please contact us at privacyofficer@alida.com.
6. Am I required to provide my personal data?
You are not required to provide any personal data to us, but if you do not provide any personal data to us, you may not be able to use certain features of the Site, such as those available to account holders, participants on our platform, or job applicants, among others. You can use the Site without consenting to cookies that are not strictly necessary; which will mean that your experience on the Site will be less tailored to you and certain features of the Site may not function as intended. You can also use the Site without consenting to receiving marketing communications from us; which will mean that you may not receive marketing communications that you may be interested in.