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Privacy Policy

Alida Privacy Policy

September 22nd, 2022

Alida Inc. formerly known as Vision Critical Communications Inc. (“Alida”, “us” or “we”), describe in this privacy policy (the “Policy”) our practices regarding the use and processing of personal information that we collect via our websites located at, and other Alida websites that directly link to this Policy (collectively the “Site”).

We use the terms “personal information” and “personal data” to mean any information relating to an identified or identifiable individual. If you are located in the European Economic Area (“EEA”), please also see our Supplemental EEA Privacy Statement below. If you are a resident of California, please also see our Supplemental California Consumer Privacy Act (“CCPA”) Disclosures.

Should you have any questions regarding this Policy, you can contact our Data Protection Officer by email at, or by mail at:

200 Granville Street, Mezzanine Floor

Vancouver, BC V6C 1S4

Attention: Data Protection Officer

You may also call us at any of our numbers listed at

What Types of Personal Information Do We Collect?

Information You Actively Submit on our Site: If you create an account, fill out a form, send an email to our team, or otherwise send us information through the Site, we collect personal information about you. The Site has webpages that allow you to submit a variety of personal information to us, including contact information such as your name, email address and physical address, social media information such as your social media account name, login information such as a user name and password, and other information such as survey responses, photo uploads, and forum posts. In each instance, you will know what personal information we collect because you will actively submit it.

Information Automatically, Passively Submitted on our Site: When you visit the Site, your browser and computer automatically provide to us certain technical information about your computer or device and how you arrived at the Site, including the URL that referred you, your browser type and version, your device type, your internet protocol (IP) address, your location, the pages you visit as you navigate through the Site (clickstream data), how long you stay on those pages, and the hyperlinks you click on. This information is collected using various technologies including server logs, cookies, web beacons, and other tracking technologies which are described in greater detail in our Cookie Policy.

Information used for marketing, sales and support: We use personal information like your name, your job title, company name, address, email address, phone number, marketing preferences and other information you may share with us as part of our marketing, sales and support processes.

Information on use of our products and services: we use usage information on how you use our websites, your account, any of our products and services (including information about your device, browser, network connection, IP address, information on how you browse our websites and platforms). See also our Cookie Policy

Information from Other Sources: We collect personal information through other sources such as third party data providers, social media platforms and joint marketing partners to help us offer our services to you. This personal information generally consists of business cxfontact information such as email address, title, phone number and similar information.

Combined: We may link information that you automatically provide with information that we collect from other sources and/or information you actively submit. When such a linkage occurs, we treat all of the combined data as personal information.

How Do We Use Your Personal Information?

We use personal information that we collect about you as follows to:


  • Upon request, to create an account for you;
  • To enable you to use online interactive forums that we may offer;
  • To provide requested services and information;
  • To respond appropriately to your inquiries and requests;
  • To discharge our contractual obligations to you;
  • To send you invites and service emails if you become a member of our communities as part of your ongoing membership;
  • To contact you to administer rewards such as sweepstakes/contests;
  • To comply with any legal obligations that apply to us;
  • If you submit an employment application, to administer and evaluate your application and comply with legal obligations we have in relation to your application; and
  • To secure, optimize and customize your experience on the Site.
  • Improve our products and services.
  • For record-keeping and staff training purposes. 
  • Personalize our platforms for your use.
  • Prevent fraudulent use of our services.
  • Advertise, market and sell our products and services to you.
  • Confirm your identity.
  • Prevent fraudulent uses of our services. 

To the extent permitted by applicable law, we may use your personal information to contact you with sales and marketing communications. You may at any time choose to stop receiving marketing emails from us by using one of the unsubscribe options we provide. Please see the Your Choices section of this Policy for more information about opting-out of communications. Service-related communications that Alida sends to our own customers are covered in the Our Clients section of this Policy.


For How Long Do We Keep Your Personal Information?


We generally retain your personal information for as long as you have a business relationship with us and for 3 years thereafter, unless we are required to delete or anonymize it sooner. If you do not have a direct business relationship with us, for example where we have received your personal information from a third party data provider, we shall retain your personal information for 3 years following our last communication with you unless we are required to delete or anonymize it sooner. In some cases, we may be required to retain personal information for a longer period of time based on laws or regulations that apply to our business or for other necessary business purposes. Where possible, we aim to anonymize the information or remove unnecessary identifiers from records that we may need to keep for periods beyond the original retention period.

To Whom Do We Disclose Your Personal Information?

We do not share your personal information with third parties, except in the following cases:

  • with your consent;
  • with affiliated and unaffiliated services providers that act on our behalf and under our instructions to help us operate our business (data processors);
  • in redacted or aggregated form that cannot be used to identify you individually;
  • if required or permitted by law, including as necessary to comply with the law, to protect the rights or safety of Site users, other users, or third parties (e.g., for fraud protection and credit risk reduction purposes; for protecting and defending the rights or property of Alida, its customers, other users, or members of the public); or
  • with a buyer of all or substantially all of our assets relating to a particular business line or division, or in connection with a merger, acquisition, reorganization or restructuring;
  • To help us conduct marketing and advertising and support our sales processes;
  • To prevent fraud, illegal activity and violations of our contractual terms


Your Choices

You have a variety of choices regarding which personal information we may collect, process and use and for what purposes. Wherever reasonably practical, we will provide you with the ability to use the features of the Site without submitting personal information to us or to use a pseudonym. Some areas of the Site however, such as registration forms, questionnaires and submissions to our Careers section require you to provide accurate and up to date personal information and your choice is to not use such areas and features.

You can contact us to request that we correct or stop using your personal information, or to find out what personal information we have collected about you:

  • Email Communications – You may opt-out of receiving marketing and other promotional emails from us at any time by clicking the unsubscribe links embedded within the emails we send, or by contacting us directly at Members of communities we own can opt-out of participating by using the unsubscribe links embedded in emails, or by using the subscription preference options in the Profile / Settings section of the member hub. Some emails are transactional in nature, including emails we send to our clients regarding the services they have purchased. These emails do not provide the ability to opt-out.
  • Web Monitoring – If you wish to browse the Site without being tracked by cookies, there are a number of options available to you depending on the specific type of opt-out you wish to perform. To learn more about your options, please visit our cookie policy.
  • Data Access, Correction & Deletion – You may request access to your personal information to confirm that it is in our possession, to ensure that it is accurate and to make corrections, or to request that it be removed/anonymized. We will respond to your request as quickly as possible and will need to verify your identity before providing you with access to the personal information we hold about you.

In some cases, we may be unable to accommodate your request if we are unable to verify your identity, if we are prohibited by law, if disclosure would result in the disclosure of the personal information of others, or if the request is unreasonable or impractical. If we are unable to process your request for these or any other reasons, we will provide you with an explanation of the reason for denial, and you will be permitted to request a review.

All requests for information should be sent by email to or to the mailing address listed above.

International Considerations and Data Transfers

Information collected on this Site may be processed outside of the country you are visiting from. We process personal information in Canada, the United States, Australia, the European Union, the United Kingdom, South Africa, Singapore, Hong Kong and Japan. Occasionally, we use service providers located in these and other jurisdictions including Israel and India to process data on our behalf and under our instructions. When transferring your personal information, we take appropriate measures to protect it in accordance with applicable laws and this Policy.


The Site contains links to websites not affiliated with us (“external websites”). Your use of an external website or any information or other content found on an external website is subject to and governed only by the terms and conditions of such website. Alida does not endorse or make any representations or warranties concerning, and will not in any way be liable for any content, products, services, or other materials available on or through an external website. Alida encourages you to review the privacy policies and terms of use of external websites before you submit any personal information to them.


Alida has implemented commercially reasonable safeguards and precautions to protect your personal information, including technical and organizational measures against unauthorized access, improper use, alteration, unlawful or accidental destruction, and accidental loss. These measures include utilizing secure Transport Layer Security (“TLS”) connections for data collected via our platform, employee training, policies, and secure facilities. Access to personal information is restricted to employees and contractors who have a need to know and who are required to maintain the confidentiality and security of information. Please note that despite our use of the safeguards described above, we cannot guarantee that personal information you submit to us will never be accessed, disclosed, altered, or destroyed in a manner that is inconsistent with this Policy.

Our Clients

This Policy does not apply to our collection, use and other processing of information for our clients under separate service agreements. Alida develops an industry-leading platform that allows our clients to gain valuable insight from their customers. Our clients maintain direct relationships with their customers, and any data they collect via our platform is governed solely by their own privacy policies. If you have any questions or concerns about our client’s use of your personal information, please contact them directly using the contact information provided within their privacy policy. If you prefer to contact us directly, you may email us at

  • AUP / Reporting Abuse – Alida has a comprehensive Acceptable Use Policy (“AUP”), available at outlining the acceptable use of our services and our clients are required to abide by the terms of the AUP at all times. Alida disclaims any responsibility for clients who use our services to engage in illegal or unethical behavior and will take any action we deem necessary should we discover such activity is taking place including suspension or termination of service. If you suspect a breach of the AUP, or have concerns with the manner in which our clients are using our services, please immediately contact us at If you have general questions including requesting to opt-out of our client’s use of your data, please use the support link provided within your member hub.
  • Alida Communications to our Clients – When we are required to do so in order to provide services to our clients, we may send service-related emails such as maintenance notifications, responses to support inquiries, billing notices, account management emails, and password reset emails. Generally, you may not opt-out of these types of communications as they are not promotional in nature. We will occasionally send promotional emails as well, which do provide you the ability to opt-out of similar communications. We may also communicate with you by phone or postal mail.


Children’s Data

This site is not intended for or directed at children and we do not knowingly collect personal information from any person under the age of 13. If we discover that we have inadvertently collected personal information from a person under 13 years of age, we will promptly take commercially reasonable measures to delete such information from our systems.

Changes to This Policy

We may change the terms of this Policy at any time at our sole discretion so please review it periodically. To view previous versions of this Policy, please visit the Archive linked below.

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