Request a Demo
Learn how we use your personal data in our privacy policy and about our country/region options
Alida Privacy Policy
September 23rd, 2020
Alida Inc. formerly known as Vision Critical Communications Inc. (“Alida”, “us” or “we”), describe in this privacy policy (the “Policy”) our practices regarding the use and processing of personal information that we collect via our websites located at www.alida.com, and other Alida websites that directly link to this Policy (collectively the “Site”).
We use the terms “personal information” and “personal data” to mean any information relating to an identified or identifiable individual. If you are located in the European Economic Area (“EEA”), please also see our Supplemental EEA Privacy Statement below. If you are a resident of California, please also see our Supplemental California Consumer Privacy Act (“CCPA”) Disclosures.
Should you have any questions regarding this Policy, you can contact our Data Protection Officer by email at privacyofficer@alida.com, or by mail at:
200 Granville Street, Mezzanine Floor
Vancouver, BC V6C 1S4
Attention: Data Protection Officer
You may also call us at any of our numbers listed at www.alida.com/contact-us/.
What Types of Personal Information Do We Collect?
Information You Actively Submit on our Site: If you create an account, fill out a form, send an email to our team, or otherwise send us information through the Site, we collect personal information about you. The Site has webpages that allow you to submit a variety of personal information to us, including contact information such as your name, email address and physical address, social media information such as your social media account name, login information such as a user name and password, and other information such as survey responses, photo uploads, and forum posts. In each instance, you will know what personal information we collect because you will actively submit it.
Information Automatically, Passively Submitted on our Site: When you visit the Site, your browser and computer automatically provide to us certain technical information about your computer or device and how you arrived at the Site, including the URL that referred you, your browser type and version, your device type, your internet protocol (IP) address, your location, the pages you visit as you navigate through the Site (clickstream data), how long you stay on those pages, and the hyperlinks you click on. This information is collected using various technologies including server logs, cookies, web beacons, and other tracking technologies which are described in greater detail in our Cookie Policy.
Information from Other Sources: We collect personal information through other sources such as third party data providers, social media platforms and joint marketing partners to help us offer our services to you. This personal information generally consists of business cxfontact information such as email address, title, phone number and similar information.
Combined: We may link information that you automatically provide with information that we collect from other sources and/or information you actively submit. When such a linkage occurs, we treat all of the combined data as personal information.
How Do We Use Your Personal Information?
We use personal information that we collect about you as follows:
To the extent permitted by applicable law, we may use your personal information to contact you with sales and marketing communications. You may at any time choose to stop receiving marketing emails from us by using one of the unsubscribe options we provide. Please see the Your Choices section of this Policy for more information about opting-out of communications. Service-related communications that Alida sends to our own customers are covered in the Our Clients section of this Policy.
For How Long Do We Keep Your Personal Information?
We generally retain your personal information for as long as you have a business relationship with us and for 3 years thereafter, unless we are required to delete or anonymize it sooner. If you do not have a direct business relationship with us, for example where we have received your personal information from a third party data provider, we shall retain your personal information for 3 years following our last communication with you unless we are required to delete or anonymize it sooner. In some cases, we may be required to retain personal information for a longer period of time based on laws or regulations that apply to our business or for other necessary business purposes. Where possible, we aim to anonymize the information or remove unnecessary identifiers from records that we may need to keep for periods beyond the original retention period.
To Whom Do We Disclose Your Personal Information?
We do not share your personal information with third parties, except in the following cases:
Your Choices
You have a variety of choices regarding which personal information we may collect, process and use and for what purposes. Wherever reasonably practical, we will provide you with the ability to use the features of the Site without submitting personal information to us or to use a pseudonym. Some areas of the Site however, such as registration forms, questionnaires and submissions to our Careers section require you to provide accurate and up to date personal information and your choice is to not use such areas and features.
You can contact us to request that we correct or stop using your personal information, or to find out what personal information we have collected about you:
In some cases, we may be unable to accommodate your request if we are unable to verify your identity, if we are prohibited by law, if disclosure would result in the disclosure of the personal information of others, or if the request is unreasonable or impractical. If we are unable to process your request for these or any other reasons, we will provide you with an explanation of the reason for denial, and you will be permitted to request a review.
All requests for information should be sent by email to privacyofficer@alida.com or to the mailing address listed above.
International Considerations and Data Transfers
Information collected on this Site may be processed outside of the country you are visiting from. We process personal information in Canada, the United States, Australia, the European Union, the United Kingdom, South Africa, Singapore, Hong Kong and Japan. Occasionally, we use service providers located in these and other jurisdictions including Israel and India to process data on our behalf and under our instructions. When transferring your personal information, we take appropriate measures to protect it in accordance with applicable laws and this Policy.
Links
The Site contains links to websites not affiliated with us (“external websites”). Your use of an external website or any information or other content found on an external website is subject to and governed only by the terms and conditions of such website. Alida does not endorse or make any representations or warranties concerning, and will not in any way be liable for any content, products, services, or other materials available on or through an external website. Alida encourages you to review the privacy policies and terms of use of external websites before you submit any personal information to them.
Security
Alida has implemented commercially reasonable safeguards and precautions to protect your personal information, including technical and organizational measures against unauthorized access, improper use, alteration, unlawful or accidental destruction, and accidental loss. These measures include utilizing secure Transport Layer Security (“TLS”) connections for data collected via our platform, employee training, policies, and secure facilities. Access to personal information is restricted to employees and contractors who have a need to know and who are required to maintain the confidentiality and security of information. Please note that despite our use of the safeguards described above, we cannot guarantee that personal information you submit to us will never be accessed, disclosed, altered, or destroyed in a manner that is inconsistent with this Policy.
Our Clients
This Policy does not apply to our collection, use and other processing of information for our clients under separate service agreements. Alida develops an industry-leading platform that allows our clients to gain valuable insight from their customers. Our clients maintain direct relationships with their customers, and any data they collect via our platform is governed solely by their own privacy policies. If you have any questions or concerns about our client’s use of your personal information, please contact them directly using the contact information provided within their privacy policy. If you prefer to contact us directly, you may email us at privacyofficer@alida.com.
Children’s Data
This site is not intended for or directed at children and we do not knowingly collect personal information from any person under the age of 13. If we discover that we have inadvertently collected personal information from a person under 13 years of age, we will promptly take commercially reasonable measures to delete such information from our systems.
Changes to This Policy
We may change the terms of this Policy at any time at our sole discretion so please review it periodically. To view previous versions of this Policy, please visit the Archive linked below.
Supplemental EEA Privacy Statement
European Union Regulation 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (“EU GDPR”), requires Alida as the data controller to provide additional and different information about its data processing practices to data subjects in the EEA. If you are accessing the Site from a member state of the EEA, this Supplemental EEA Online Privacy Statement applies to you in addition to the Policy above.
Our GDPR-specific representative is Alida GmbH, Friesenplatz 4, Floor 4, 50672 Cologne, Germany Phone: +49 221 65088931. Our Data Protection Officer may be contacted at privacyofficer@alida.com.
What Are Our Legal Bases for Processing Personal Data?
We process the personal data of users of our Site on several different legal bases, as follows:
Where Do We Transfer Personal Data and How Do We Protect Such Transfers?
We disclose your personal data to recipients in the following jurisdiction or jurisdictions outside of the EEA which provide adequate protection to personal data according to the European Commission: Canada, Israel and Japan. In each case, the transfer is thereby recognized as providing an adequate level of data protection from a European data protection law perspective (see Article 45 of the EU GDPR).
We disclose your personal data to recipients in the following jurisdiction or jurisdictions outside of the EEA which do not provide adequate protection to personal data according to the European Commission: Australia, the United States, South Africa, Singapore, Hong Kong and India. By entering into appropriate data transfer agreements based on Standard Contractual Clauses (2010/87/EU and/or 2004/915/EC) as referred to in Article 46(5) of the EU GDPR or other adequate means, we have established that all such recipients will provide an adequate level of data protection and that appropriate technical and organizational security measures are in place to protect personal data against accidental or unlawful destruction, loss or alteration, unauthorized disclosure or access, and against all other unlawful forms of processing. Any onward transfer (including to our affiliates outside the EEA) is subject to appropriate onward transfer requirements as required by the applicable contract or applicable law. You can ask for a copy of such appropriate data transfer agreements by contacting privacyofficer@alida.com.
What Data Subject Rights Do You Have?
Under the conditions set out under the EU GDPR and any other national data protection laws in the EEA, you have the following rights:
Please note that these rights may be limited under the applicable national data protection law. To exercise your rights please contact us at privacyofficer@alida.com.
Are You Required to Provide Personal Data?
You are not required to provide any personal data to us, but if you do not provide any personal data to us, you may not be able to use certain features of the Site, such as those available to account holders, such as participants on our platform, job applicants, among others. You can use the Site without consenting to cookies that are not strictly necessary; which will mean that your experience on the Site will be less tailored to you and certain features of the Site may not function as intended. You can also use the Site without consenting to receiving marketing communications from us; which will mean that you may not receive marketing communications that you may be interested in.