Alida Privacy Notice
Last updated: March 21, 2023
In this privacy notice (the “Notice”), we, Alida (formerly Vision Critical), describe our practices regarding the use and processing of personal information when we engage in the activities set forth in Section 1 below. This Notice also describes rights you may have under privacy laws.
1. Whom does this Notice apply to and what does it cover?
This Notice is published by Alida Inc., with registered address at: Canada
365 Bloor St E, 5th Floor, Toronto, ON, M4W 3L4 (“Alida”, “we”, “us” or “our”).
The Notice describes personal information that we collect via our websites located at www.alida.com, and other Alida websites that refer to this Notice (collectively the “Site”) and also how we will handle personal information about you when:
we interact with you for business purposes, as further described below
We use the term “personal information” to mean any information relating to an identified or identifiable individual. See below for types of personal information that we collect.
This Notice should be read in conjunction with any additional privacy statements or notices provided to you by us at or before the time you provide us with your personal information.
Data that Alida processes on behalf of its customers: This Notice does not apply to our processing of personal information on behalf of our customers (as set out in the relevant service agreements between Alida and its customers). If another organization asks you to take its survey or attend its interview on or through an Alida website, or otherwise refers you to Alida because that organization wants us to collect information from you for that organization, please read that organization’s privacy notices for information about how your information is collected, used and disclosed and for what purposes. When we collect personal information from you for one of our customers, we process it at the request of our customers, and the processing is governed by the customer’s respective privacy notice and applicable laws.
2. How does Alida collect my personal information?
Directly from you: If you create an account, fill out a form, send an email to Alida, or otherwise send us information through the Site or other business channels, we collect personal information about you.
Information Passively Submitted on our Site: When you visit the Site, your browser and computer automatically provide to us certain technical information about your computer or device and how you arrived at the Site.
Information from Other Sources: We collect personal information through other sources such as third-party service providers, our advisors and consultants, social media platforms, joint marketing partners and from other publicly available platforms.
Combining information: We may link information that you automatically provide with information that we collect from other sources and/or information you actively submit.
3. What personal information does Alida collect about me?
We may collect the following personal information:
Alida does not collect personal information about your online activities across third party websites or online services.
Alida is dedicated to the protection of protecting children's privacy. Alida does not knowingly collect or process information about children under 16. This Site is not intended for or directed at children.
4. How Does Alida use my Personal Information?
We use personal information that we collect for the following purposes:
5. How do I opt-out of Alida’s marketing communications?
You may opt-out of receiving marketing and other promotional emails from us at any time by clicking the unsubscribe links embedded within the emails we send, or by contacting us directly at firstname.lastname@example.org. Members of communities we own can opt-out of participating by using the unsubscribe links embedded in emails, or by using the subscription preference options in the Profile / Settings section of the member hub. Some emails are transactional in nature, including emails we send to our clients regarding the services they have purchased. These emails do not provide the ability to opt-out.
7. To whom does Alida disclose my personal information?
We may disclose your personal information to third parties as described below:
8. How does Alida keep my personal information safe?
Alida takes steps intended to implement commercially reasonable safeguards and precautions to protect your personal information, including technical and organizational measures against unauthorized access, improper use, alteration, unlawful or accidental destruction, and accidental loss. The transmission of data over the internet cannot be guaranteed as completely secure and so please note that any transmission is at your own risk.
9. Where will Alida store and process my personal information?
Alida is a global organization (see the Alida affiliates page for more information on our locations) and so your personal information may be transferred and stored outside of your region, state, province or country, including in Australia, Canada, France, Germany, Hong Kong, India, Japan, Netherlands, Philippines, Singapore, South Africa, UK, and the USA. Alida will take steps to protect your personal information in accordance with applicable laws.
10. For how long does Alida keep my personal information?
Alida will retain your personal information as long as required to enable us to meet the purposes described in Section 4 above, as applicable based on the context in which we collected your personal information. We generally retain your personal information for as long as you have a business relationship with us and for 7 years thereafter, unless we are required to delete or anonymize it sooner. If you do not have a direct business
relationship with us, such as where we have received your personal information from a third-party data provider, we shall retain your personal information for 7 years following our last communication with you unless we are required to delete or anonymize it sooner. In some cases, we may be required to retain personal information for a longer period of time based on laws or regulations that apply to our business or for other necessary business purposes, in which case we will retain your personal information until that legally mandated retention period expires.
11. What rights do I have in relation to my personal information?
Subject to applicable law, you may have the following rights in relation to your personal information:
Right to access: To know certain details about whether and how we process your personal information, and to obtain copies of the personal information;
Right to correction: To have incomplete or inaccurate personal information we hold about you be corrected;
Right to withdraw consent: To withdraw your consent with future effect, where we are processing it on the basis of your consent.
Right to deletion: To have certain personal information that we maintain about you be deleted.
Other rights: To restrict or object to certain activities in which we engage with respect to your personal information.
If you want to exercise any of these rights, please refer to the contact details below. We endeavor to respond within 30 days, and (in all cases) within the timeline set by applicable law. In some cases, we may need to verify your identity or redact information if providing it would result in the disclosure of the personal information of others. If a request is unreasonable or impractical then we may need to charge a fee (where permitted under applicable laws) or need longer than 30 days to respond. If we are unable to process your request for any reasons we will provide you with an explanation of the reason for denial, and you will be permitted to request a review.
12.California Notice at Collection
The additional disclosures in this California Notice at Collection apply only if you reside in California. These disclosures do not reflect our practices where an exception or exemption applies under the California Consumer Privacy Act (CCPA). Please see Section 3 above for information about the categories of personal information we collect about you. The categories of personal information we collect correspond with the
following categories under the CCPA's definitions of "personal information" (in the following bullets, a "consumer" means a California resident):
We only use sensitive personal information of Website users for purposes referred to under Subsection 1798.121(a) of the CCPA, namely:
13.Third Party Websites and external links
14. How will I know about changes to Alida’s privacy notice?
We may change the terms of this Policy so please review it periodically. We will provide advance notice of changes or obtain consent to changes where required by applicable law. To view previous versions of this Policy, please visit the Archive linked below.
15. How do I contact Alida about this Notice or submit a query?
Should you have any questions regarding this Notice, you can contact our Privacy Officer by email at email@example.com, or by mail at:
365 Bloor St E, 5th Floor
Toronto, ON, M4W 3L4
Attention: Privacy Officer