Alida Cookie Policy

This Cookie Policy (the ”Policy”) describes how Alida Inc. formerly known as Vision Critical Communications Inc. (“Alida”, “us” or “we”) uses cookies and similar technologies to collect and store information when you visit this website (the “Site”). For additional information on our privacy practices, please visit our privacy policy. 

Should you have any questions regarding this Policy, you can contact our Privacy Officer by email at privacyofficer@alida.com, or by mail at: 

200 Granville Street, Mezzanine Floor 

Vancouver, BC V6C 1S4 

Attention: Privacy Officer 

You may also call us at any of our numbers listed at https://www.alida.com/contact-us/ What are Cookies? 

When you visit the Site, Alida or a third party may send you a cookie. Cookies are small text files that may be placed in your browser directory on your computer or mobile device. When a website is accessed, a cookie that is placed on a device will send information to the party that has placed the cookie. Cookies are extremely common and used on most websites. Each cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value (usually a unique number). For a more thorough explanation of what cookies are and how they operate, please visit www.aboutcookies.org or www.allaboutcookies.org. 

Why are Cookies useful? 

In general, the purpose of cookies is to improve the performance of the Site and your experience while visiting the Site. Cookies help make your visits easier by recognizing you upon return and providing a customized experience. Cookies also allow us to do useful things; for example, cookies allow us to find out whether you have visited the Site previously. Cookies help us make the Site work more efficiently, enable extra functionality, and provide us with additional information about your visit. Cookies also allow us to track overall Site usage and determine areas that users prefer. 

First Party and Third Party Cookies 

Our Site may place first party cookies and allow third parties to place cookies on your device. The difference between a first party cookie and a third party cookie relates to the control of the party who serves the cookie. First party cookies are cookies that are specific to the website that created them. Their use enables us to operate an efficient service and to track the patterns of behavior of visitors to the Site. Third party cookies, on the other hand, are placed on your device by a third party (i.e., not by Alida). While we may allow third parties access to the Site to place these cookies on users’ devices, for example by embedding functionality such as Social Media widgets, we do not retain control over the information supplied by the cookies, nor do we retain access to that data in many cases. Some third party cookies have the ability to track your browsing activity across sites, such as ad networks which are intended to deliver relevant, targeted ads to you including ads for Alida products and services delivered on external websites. This information is controlled wholly by those third parties in accordance with their respective privacy policies. 

Session and Persistent Cookies 

Our Site may place session and persistent cookies on your device. Whereas the difference between a first party and third party cookie relates to the party controlling the initial placement of the cookie on your device, the difference between a session and a persistent cookie relates to the length of time the cookie lasts. Session cookies are cookies that typically last for as long as you are using your browser, also known as a browser session. When you end your browser session, the cookie expires. Persistent cookies, as the name implies, are persistent and will last after you close your browser. This allows for quicker and often more convenient access to our Site among other functionality. 

Community Cookies 

Alida’s Community platform sets a number of cookies in order to function properly and to facilitate authentication, remember preferences, and maintain sessions. Alida clients who use the Community platform, their community members, and Alida’s own community members will receive these cookies when interacting with the platform. Generally, users and community members may not opt-out of these cookies directly, and we recommend that they do not delete or block these cookies to ensure a proper user experience. Most of these cookies are proprietary, although a small number are generated by third parties. For more information on Sparq cookies, please see the help article located here. 

Linking of Cookie data with other data 

Information gathered through usage of a cookie is not generally linked to any direct personal identifiers (e.g., your name or e-mail address). Once you submit personal data on our sites however (e.g., by signing up to receive information from us, becoming a customer, etc.), we may link such personal data with cookies or other data that are associated with your visit(s) to our Site. This linkage allows us to create a ‘profile’ of your preferences so that we may tailor Site content, offers, and promotions to your interests. 

Google Analytics 

This Site uses Google Analytics, a popular website analytics service of Google Inc. (“Google”) which sets its own cookies. Google uses this information on behalf of the Site in order to analyze the use of the Site, to compile reports on Site activities, and to provide further services in connection with the Site. The IP address transmitted by your browser within the context of Google Analytics will not be combined with other Google data. 

HubSpot 

This Site uses HubSpot, a marketing automation platform to help us understand your use of the Site and to tailor the Site and resulting communications to your interests. HubSpot technology uses cookies and web beacons to create a ‘profile’ of your browsing activity and email interaction as outlined elsewhere in this Policy. While HubSpot is a third party, the service they provide us allows us to use their functionality in a first party context, and we directly control the setting of HubSpot cookies as well as the data they collect via our Site. For more information about HubSpot, please visit www.HubSpot.com. 

Disabling, Deleting, or Opting Out of Cookies 

If you do not want to have cookies placed on your device by third parties, many of them offer ways to opt-out. You may prevent the collection of your data by Google Analytics by downloading and installing the Browser Plugin located here: https://tools.google.com/dlpage/gaoptout. Information on opting-out of ad networks can be found at www.aboutads.info. If you are in the European Union, please visit www.youronlinechoices.eu. 

Browser and device controls: In addition, most web browsers allow you to view and control most cookies through browser settings. You may refuse the use of cookies by selecting the appropriate 

settings on your browser to decline cookies. You may also delete existing cookies through your browser. Information on deleting/controlling cookies for specific browsers can be found at www.aboutcookies.org or www.allaboutcookies.org. Please note that if you delete cookies, or visit from another browser or device, you may need to set your preferences again including opt-out preferences. If you disable cookies, you may not be able to use the full functionality of the Site. In particular, you may have limited access to some areas or be transitioned to a different experience. 

Managing Your Cookie Preferences and Opt-Outs 

We are committed to providing you with clear control over your data. We use a Consent Management Platform (CMP) to manage your preferences and ensure your choices are respected. 

Consent Management Platform (CMP) for Non-Essential Technologies 

For cookies and similar non-essential tracking technologies, including those used for retargeting and profiling, no such technology is deployed on your device until we have obtained your consent. This includes the technologies detailed below under "Similar Technologies". 

When you first visit the Site, our CMP banner is presented, which: 

• Offers Equal Choice: Provides you with the option to "Accept All" non-essential cookies and technologies with the same ease and prominence as the option to "Reject All". ● Granular Control: Allows you to review and customize your choices based on specific purposes (e.g., Marketing, Analytics) and technology providers. 
• Withdrawal: Allows you to change or withdraw your consent at any time via a persistent icon or link on our Site. 

Opt-Out Rights for US Consumers (Do Not Sell or Share) 

In accordance with consumer privacy laws in certain US states, we provide mechanisms to exercise your right to opt out of the "sale" or "sharing" of your Personal Information, which may include data collected via third-party cookies for cross-context behavioral advertising. 

• "Do Not Sell or Share My Personal Information" Mechanism: US users can exercise this right via an immediately available link on our Cookie Notice and Site footer. This mechanism is designed to submit your opt-out request immediately and will present a confirmation pop-up upon completion. 

• Universal Opt-Out Signals: Our cookie management system is technically configured to detect and honor universal opt-out preference signals, such as the Global Privacy Control (GPC), as a valid request to opt out of the sale or sharing of your personal information. 

Similar Technologies 

There are other technologies that perform a similar function to cookies. These include web beacons and clear gifs, local shared objects (also known as “LSOs” or “Flash cookies”), digital fingerprints and tracking pixels. As noted above, these non-essential technologies will only be deployed after obtaining your explicit consent. These technologies may be used in conjunction with cookies to help us generate additional functionality and data: 

• Web beacons/clear gifs - When we send you newsletters or other messages we use these technologies so that we can track email open and click rates, which in conjunction with cookies helps us understand your interests and send you more relevant, targeted messages. 
• Digital fingerprinting – We may use "digital fingerprinting" technology to help us uniquely identify you, to aid in retargeting, to ensure the integrity of survey results by suppressing duplicate/fraudulent accounts and responses, and for other, similar purposes. To create the digital fingerprint, we use third party technology to collect data points about your computer and to generate a unique identifier by combining those data points. Such data points include, but are not limited to your location. The digital fingerprint cannot reveal your personal identity on its own. 
• Local shared objects (“LSO’s” or “Flash cookies”) – When you interact with certain functions of the site such as viewing videos, LSOs may be used by third parties to store information on your computer. LSO’s differ from regular cookies in a number of ways, including their storage 

location, which means that they cannot be deleted using any of the instructions described previously. More information about LSO’s and how you can remove them is here. 

• Tracking Pixels and Geolocation: We may use small, transparent images (also known as "pixels" or "pixel tags") on our Site or in emails to track user interactions, measure campaign effectiveness, and understand user behavior. Furthermore, we collect the API-detected location of your IP address to perform geo-fencing for fraud prevention, survey integrity, and to customize regional content. This location data is considered Personal Data and is subject to the same consent requirements as other non-essential tracking technologies. 

Do Not Track Signal 

Some browsers allow you to send a ‘Do Not Track’ request when you visit a website. Aside from the cookie related settings listed above, this Site does not process Do Not Track signals sent by your browser. 

Changes to This Policy 

We may change the information contained in this Policy at any time at our sole discretion so please review it periodically. 

Cookies Table 

Cookie Name	Domain	Vendor	Purpose	Category
__cf_bm	HubSpot.com		Cloudflare Cloud flare's bot products identifyand mitigate automated traffic toprotect your site from bad bots. Cloudflare places the __cf_bmcookie on End User devices that access Customer sites that areprotected by Bot Management or Bot Fight Mode. The __cf_bmcookie is Necessary for the proper functioning of these bot solutions.	Necessary
__cf_bm	g2crowd.com		Cloudflare Cloud flare's bot products identifyand mitigate automated traffic toprotect your site from bad bots. Cloudflare places the __cf_bmcookie on End User devices that access Customer sites that areprotected by Bot Management or Bot Fight Mode. The __cf_bmcookie is Necessary for the proper functioning of these bot solutions.	Necessary

__cf_bm	alida.com		Cloudflare Cloud flare's bot products identifyand mitigate automated traffic toprotect your site from bad bots. Cloudflare places the __cf_bmcookie on End User devices that access Customer sites that areprotected by Bot Management or Bot Fight Mode. The __cf_bmcookie is Necessary for the proper functioning of these bot solutions.	Necessary
__cf_bm	zoominfo.com		Cloudflare Cloud flare's bot products identifyand mitigate automated traffic toprotect your site from bad bots. Cloudflare places the __cf_bmcookie on End User devices that access Customer sites that areprotected by Bot Management or Bot Fight Mode. The __cf_bmcookie is Necessary for the proper functioning of these bot solutions.	Necessary
__cfruid	alida.com	Cloudflare Used	by the content network, Cloudflare, to identify trusted webtraffic.	Necessary
__hs_do_not_track	alida.com	HubSpot	Prevents the tracking code fromsending any information toHubSpot	Necessary
__hs_cookie_cat_pref	alida.com	HubSpot	The HubSpot Cookie Banner's consent preferences cookie.	Necessary
_GRECAPTCHA	recaptcha.net	recaptcha Google	reCAPTCHA sets a Necessary cookie(_GRECAPTCHA) when executedfor the purpose of providing its riskanalysis.	Necessary
hs_ab_test	alida.com	HubSpot	Used to consistently serve visitorsthe same version of an A/B test page they’ve seen before	Necessary
visitorId	zoominfo.com	ZoomInfo	Preserves users states acrosspage requests.	Necessary

_cfuvid	zoominfo.com		Zoominfo This cookie is a part of the services provided by Cloudflare - Includingload-balancing, deliverance of website content and serving DNSconnection for website operators.	Functionality
AnalyticsSyncHistory	linkedin.com	LinkedIn	Used to store information about thetime a sync with the lms_Analyticscookie took place for users in theDesignated Countries	Functionality
test_cookie	doubleclick.net	google	This cookie is set by DoubleClick(which is owned by Google) todetermine if the website visitor'sbrowser supports cookies.	Functionality
YSC	youtube.com	youtube	Registers a unique ID to keepstatistics of what videos fromYouTube the user has seen.	Functionality
__hssc	alida.com	HubSpot	Analytics session cookie	Analytics
__hssrc	alida.com	HubSpot	Used to determine if a session is anew session	Analytics
__hstc	alida.com	HubSpot	The main cookie for trackingvisitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for eachsubsequent session).	Analytics
_ga	alida.com	google  Analytics	ID used to identify users	Analytics
_ga_8E7T3B1V6Z	alida.com	google  Analytics	Used to persist session state	Analytics

_gat_UA-179514397-1	alida.com	google  Analytics	This is a pattern type cookie set by Google Analytics, where thepattern element on the namecontains the unique identity number of the account or website it relates to. It appears to be avariation of the _gat cookie which isused to limit the amount of datarecorded by Google on high trafficvolume websites.	Analytics
_gd_session	alida.com	google  Analytics	Analytical or performance-Thiscookie contains no identifyinginformation and is used for diagnostic purposes	Analytics
_gd_visitor	alida.com	google  Analytics	Analytical or performance-Thiscookie contains no identifyinginformation and is used for diagnostic purposes.	Analytics
_gid	alida.com	google  Analytics	ID used to identify users for 24hours after last activity	Analytics
HubSpotutk	alida.com	HubSpot	Contains visitor's identity	Analytics
li_sugr	LinkedIn.com	LinkedIn	Used to make a probabilistic matchof a user's identity outside theDesignated Countries	Analytics
sliguid	alida.com	SalesLoft	This cookie provides ananonymous user identifier acrossmultiple requests.	Analytics
slireg	alida.com	SalesLoft	This cookie identifies the Salesloft server region that the Team's data is on	Analytics
slirequested	alida.com	SalesLoft	Once the sliguid cookie has beenconfirmed against a central server, this cookie is set for every request that comes in.	Analytics
_gcl_au	alida.com	Google	Used by Google AdSense for experimenting with Advertisement efficiency across websites usingtheir services.	Advertisement

_gd_svisitor	alida.com	Goolge	Analytical or performance-Thiscookie contains no identifyinginformation and is used for diagnostic purposes.	Advertisement
bcookie	LinkedIn.com	LinkedIn	Used by LinkedIn to track the useof embedded services.	Advertisement
lidc	LinkedIn.com	LinkedIn	Used by the social networkingservice, LinkedIn, for tracking theuse of embedded services.	Advertisement
IDE	google.com	Google	This cookies is used to collect website statistics and trackconversion rates and Google adpersonalisation	Advertisement
UserMatchHistory	LinkedIn.com	LinkedIn	These cookies are set by LinkedInfor advertising purposes, including: tracking visitors so that morerelevant ads can be presented, allowing users to use the 'Applywith LinkedIn' or the 'Sign-in withLinkedIn' functions, collectinginformation about how visitors usethe site, etc.	Advertisement
VISITOR_INFO1_LIVE	youtube.com	Youtube	Tries to estimate the users' bandwidth on pages withintegrated YouTube videos.	Advertisement
cb_user_id	alida.com	Clearbit	This cookie keeps track of the visitor's identity	Functionality
cb_group_id	alida.com	Clearbit	This cookie keeps track of group information, like an account that a user belongs to or a company they work for	Funcitonality
cb_anonymous_id	alida.com	Clearbit	A unique ID for each anonymous site visitor used to attribute page views back to that anonymous individual.	Functionality
lo-uid	alida.com	Lucky  Orange	Identifies the visitor using a unique ID. Related sessions, events, and conversations are linked to a single visitor using this ID.	Analytics

lo-visits

alida.com

Lucky  Orange

Keeps a count of the number of unique sessions for a visitor. This is represented as the "Visit #" in the app.

Analytics

Changes to This Policy 

We may change the information contained in this Policy at any time at our sole discretion so please review it periodically. 

• Document History 

Version No. 1.2	Version Date  April 20, 2015	Author  Sweeney Williams	Change Summary  Removed statement about providing an option to refuse in the ‘Linking’ section, replaced links to individual browser  manufacturers with links to aboutcookies and allaboutcookies, added links to opt out of online behavioral advertising, minor grammar fixes.
1.3	April 24, 2015	Sweeney Williams	Added statement about explicit consent when transferring fingerprint information to third parties.
1.4  1.5	September 8, 2015  March 8, 2016	Sweeney Williams  Sweeney Williams	Shortened privacy officer statement at the top of the policy and removed reference to “VCCI”. Added information about  KISSMetrics. Updated opt-out wording to advise that opt-out preferences will need to be set again if cookies are deleted. Changed Contact Us section to ‘Changes to this Policy’ and removed contact statement.  Removed references to Market  Communities. Removed EU-specific wording from Google Analytics section.
1.6	November 24, 2017	Sweeney Williams	Performed annual review and determined that no policy changes are required at this time. Added document footer. Updated owner to Vinod. Updated Accepted By list to include Vinod and reflect members of the

			exec who are still with VC and also accepted the original version of the Policy.
1.7	December 17, 2019	Sweeney Williams	Updated to reflect changes in technology used on VC websites, and to clarify usage.
1.8	September 11, 2020	Sweeney Williams	Updated to include new company name, and to replace Partdot with Hubspot.
1.9	2021
2.0	2022
2.1	2023
2.2	2024
2.3	December 5, 2025	Alida Privacy Office	Updates to reflect new legal requirements and business practices, Global opt-out signal recognition; consent management, pixels.