Faster, higher-quality insights – all in one research platform

Replace slow agencies and low-quality sample with an engaged, first-party community that delivers 20-60% response rates and insights in 24-48 hours

Talk with an expert in market research

We needed to really understand how customers felt about the options to make the best choice. Traditional research was too rudimentary. Because we had the panel we could actually dig into what those models would look like and get that level of specificity for business implementation.

~ Natasha Hritzuk
Vice President of Global Research

Powering Insight-Driven Decisions for Leading Brands

Everything you need to run high-quality research at scale

Find and Engage the Right People

Alida connects you with high-quality participants – including niche and hard-to-reach audiences – so you can collect meaningful insights in days, not weeks.

Recruiting: Quickly access verified customers and hard-to-reach segments
Profiling: Target participants using custom attributes, behaviors, and demographics
Audience Management: Automatically manage sample sizes, quotas, and controls

Move from Questions to Insights in Record Time

Gather both quick feedback and deep insights through multiple research methods, all unified in one powerful platform:

Quantitative Research: Collect fast actionable feedback using surveys, digital intercepts, and more
Qualitative Research: Moderate, record, and organize in-depth interviews and focus groups
Integrated Data: Combine with product telemetry, behavioral data, and purchase history

Turn Data into Decisions You Can Trust

Transform raw data into actionable insights with Alida's advanced analytics.

AI Analysis: Quickly uncover patterns, sentiment and key themes
Reporting:Share findings through customizable reports and interactive dashboards

The Condé Nast communities are an invaluable resource for efficiently tapping into our audiences for rich and actionable insights that help inform content and business strategy, and to get feedback on experiences that our audiences not only value, but are willing to pay a premium for.

– Elyse Bell, Director of Customer Insights, Condé Nast
The community gives us a direct channel to consumers. It's very unique to have a resource move this quickly and be relevant to so many of our brands and verticals.

- Sofia Gomez Garcia, Executive Director of Innovation, Special Projects and Global Community Management, WB
We can put together a questionnaire, send that out on Thursday, get answers by Friday, and report back by Monday. We can do that because we have access, we know our sample sizes straight away in certain areas of interest, and we can go tackle it.

- Michael Nallan, Director of Strategic Insights, Morning Brew

Powered by AI

Save hours of manual work with Alida’s AI Assistant – designed to help you collect richer feedback, surface key patterns, and turn complex qualitative data into clear, actionable insight.

The platform’s full AI toolset includes summarization, sentiment analysis, and follow-up on open end questions to dig deeper into your customers’ responses, ideas and recommendations. Additionally, scale your content creation with an AI-powered copywriter to keep your community members engaged and ensure brand consistency.

Enterprise-Ready Privacy & Security

Foster a trusted environment for valuable insights.

Robust encryption for secure data transmission

Adherence to ethical AI guidelines

Compliance with industry standards including SOC2, GDPR, CCPA, and HIPAA

Regular audits for continuous improvement and maximum data protection

FAQ

What types of research can I run with Alida?

Alida empowers research teams with a full spectrum of cutting-edge insights tools. You can conduct unmoderated usability testing with features like screen recording and prototype testing, launch surveys with 25+ question types and advanced logic, perform qualitative research through video interviews and focus groups, and gather real-time feedback using digital intercepts.

How does Alida ensure the quality of responses?

Our platform allows you to build an engaged community of opted-in users, delivering response rates above 50%.

Unlike traditional panels with anonymous participants, members of your Alida community provide authentic, reliable feedback. Smart features like progressive profiling, engagement controls, and automated verification ensure you get trustworthy insights every time.

Can I use external sample along with community?

Absolutely. Your community delivers reliable, first-party insights, while external sample expands your view to non-customers and new segments. Using both strengthens data quality, reduces blind spots, and gives you a fuller picture of your market.

Does Alida integrate with the tools we already use?

Yes! Our platform can connect with 100+ essential business and research tools, from Salesforce and other CRM systems to Figma to video feedback platforms.

Whether through native integrations, APIs, or SSO capabilities, Alida adapts to your tech ecosystem, not the other way around.

What support does Alida provide?

Alida customers get a dedicated success manager for strategic guidance, technical experts offering quick 4-hour response times, and optional managed services that save up to 30% vs. agencies.

With 99% system availability and flexible support options, you'll have all the expertise and support you need to maximize your research impact.

How is pricing structured?

Our all-in-one subscription model includes unlimited research capabilities—no per-participant fees or hidden costs. Unlike competitors who charge per complete, Alida lets you conduct unlimited surveys, usability tests, and research activities for one predictable price.

Are you ready to boost your research with faster insights from quality respondents?

Get a demo