The Opportunities & Challenges Building a Community of your Customer's Customers
Ventura Foods—the largest company you’ve never heard of—supplies custom and branded dressings, condiments, sauces, and more to some of the biggest global food chains in the world. As a B2B2C organization, their end-consumer has minimal direct exposure to the brand. Despite having little brand recognition amongst their customers, Ventura Foods strength lies in meeting the ever-changing taste preferences of today's consumers.
In this webinar, learn:
How Ventura Foods builds direct relationships with their customers’ customers to hone in on their likes and dislikes.
How to keep ahead of the ever-changing taste preferences of today's consumers.
How to navigate the opportunities and challenges of member recruitment, community bias, member engagement, and more.
VP Strategic Insights and Category Management