B2B2C Community

Ventura Foods—the largest company you’ve never heard of—supplies custom and branded dressings, condiments, sauces, and more to some of the biggest global food chains in the world. As a B2B2C organization, their end-consumer has minimal direct exposure to the brand. Despite having little brand recognition amongst their customers, Ventura Foods strength lies in meeting the ever-changing taste preferences of today's consumers. 

In this webinar, learn:

• How Ventura Foods builds direct relationships with their customers’ customers to hone in on their likes and dislikes.

• How to keep ahead of the ever-changing taste preferences of today's consumers.

• How to navigate the opportunities and challenges of member recruitment, community bias, member engagement, and more.

Speaker:

Marci Needham

VP Strategic Insights and Category Management

Ventura Foods