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CX Pioneers: Designing Experiences in New Markets

As a B2B2C player in the emerging cryptocurrency market, Bakkt faces many opportunities and challenges in designing the best experience for their partners and consumers.

See how this trailblazer is reimagining how to connect brands and consumers to cryptocurrencies, including through loyalty and rewards, and how tapping into their emerging customer base enables innovation and keeps them ahead of a constantly changing audience.


Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.