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Delivering the Best Fan Experience At EVERY Touchpoint

For the Buffalo Sabres, the fan experience starts well before the puck drops. See how Heather Alongi, Director of Fan Experience captures sentiment and the voice of fans across every key touchpoint in the fan experience, and unlike traditional customer experiences, that’s a daunting task when the “fan experience” never ends.

Join this session to see how they build a holistic view of their customers and ensure they’re driving the most value, at every step, to the people that matter most—their loyal fans!


Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.