Building an Agile Insight Engine

2020 is a year like no other. Customer needs continue to change at pace and in order to satisfy them and stay ahead of competitors, businesses are undergoing rapid transformation. Being able to provide your business with insights quickly is crucial for both survival and future growth. 

Learn how Majid Al Futtaim built an agile insight engine, able to deliver unique insights at a time when the company needed them most.

In this session, learn:

• How to generate rapid, ongoing feedback to improve confidence in business decisions. 

• How to recruit a diverse and large insight community through various channels. 

• How to develop a deeper, progressive understanding of one's consumers.

Speakers:

Natascha van der Poel

Director, Customer Intelligence

Majid Al Futtaim Holding

Alok Shukla

Manager, Customer Intelligence

Majid Al Futtaim Holding

Pierson Mayhew

Account Executive

Alida