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The Business Case for Empathy

Based on the recently released research report co-sponsored by Alida and Bodine and Co, Empathy in Action explores how empathy is a critical input for creating experiences that are effortless, enjoyable, and provide value.

This session will discuss the challenges in capturing and measuring customer empathy, and action steps businesses can take to overcome this massive hurdle in experience design and delivery.


Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.