Why is everyone talking about CLV again?
Customer Lifetime Value (CLV) has been talked about for nearly half a century, but it’s coming up more and more with CROs, marketing leaders, and other C-suite stakeholders. But, why is CLV back in the spotlight?
Customer journeys have gone through more change in the last few years than the decades before. Companies are struggling to understand how they create and maintain value at every step of the customer journey. Given today’s current economic climate, understanding where unnecessary costs are incurred has never been more important.
Watch our CLV webinar with CX gurus Amy Ko, Paul Parsons and Kevin Kwong to understand how to identify what influences CLV, along with your entire customer journey.
- Ways to use CLV as a KPI that aligns CX and business goals.
- What CLV means for CX and how you can influence it.
Amy Ko, Principal CX Consultant
Paul Parsons, Senior Solution Engineer
Kevin Kwong, Principal, Value & Program Engineering