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Why is everyone talking about CLV again?

Customer Lifetime Value (CLV) has been talked about for nearly half a century, but it’s coming up more and more with CROs, marketing leaders, and other C-suite stakeholders. But, why is CLV back in the spotlight?

Customer journeys have gone through more change in the last few years than the decades before. Companies are struggling to understand how they create and maintain value at every step of the customer journey. Given today’s current economic climate, understanding where unnecessary costs are incurred has never been more important.

Watch our CLV webinar with CX gurus Amy Ko, Paul Parsons and Kevin Kwong to understand how to identify what influences CLV, along with your entire customer journey. 

You’ll learn:

  • Ways to use CLV as a KPI that aligns CX and business goals.
  • What CLV means for CX and how you can influence it.


Amy Ko, Principal CX Consultant
Paul Parsons, Senior Solution Engineer
Kevin Kwong, Principal, Value & Program Engineering


Free Customer Journey Mapping Offer

For attending the CLV webinar or watching the on-demand recording, one lucky winner will receive a free customer journey mapping offer from Alida’s team of experts. Our best-in-class customer experience experts will work with your organization to map out your holistic customer journey, identifying the most important moments that matter to…

  • Uncover customer pain points.

  • Help you better understand how your customers prefer to interact with your brand.

  • Highlight opportunities to drive more value to customers along the entire journey.

The offer includes:

  • 1:1 Interviews with key stakeholders

  • Data synthesis into Customer Journey Map PDF

  • CX recommendations for your business

Why is everyone talking about CLV again?
Watch now and be entered to win a customer journey mapping offer!

Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.