Community is no longer a nice-to-have business strategy. It’s become critical for increasing customer loyalty, renewals, referrals, and spend.
Unlike transactional communities that focus on lowering support costs, insight communities can have a profound impact on your business by building long-term customer relationships.
Like customer advisory boards, research panels, and focus groups, private digital communities are safe spaces where customers feel free to share honest opinions, knowing your brand will listen and value their feedback.
Plus, community members agree to participate on an ongoing basis, which means you can have richer conversations and build a detailed profile of each participant over time.