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Connecting Customer Experience to Business Value

Alida Principal Director Paul Hagen and guest speaker, Forrester Senior Analyst Rich Saunders discuss how you can leverage communities to increase revenue, decrease costs, and mitigate risk for your business.


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With extensive experience in CX consulting and insights & analytics, Rich Saunders focuses on helping customers build and mature voice-of-the-customer (VoC) and CX measurement programs.  His work includes connecting customer experience to business value and demonstrating ROI of CX improvements.

During this 45min webinar, participants will learn:

  • How staying engaged with customers is essential for continued success in a challenging economic environment.
  • Why communities are the best platform for customer engagement.
  • Best practices for utilizing communities to quickly understand customer motivations and preferences.

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Alida is a customer experience management and customer insights platform. Collect valuable customer feedback and voice of employee data through your insight community powered by Alida.