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Connecting Customer Experience to Business Value

Alida Principal Director Paul Hagen and guest speaker, Forrester Senior Analyst Rich Saunders discuss how you can leverage communities to increase revenue, decrease costs, and mitigate risk for your business.

Featuring

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Speakers

Paul-Hagen

Paul Hagen

Principal Director UX/CX, Alida
Rich-Saunders-1

Rich Saunders

Senior Analyst, Forrester

With extensive experience in CX consulting and insights & analytics, Rich Saunders focuses on helping customers build and mature voice-of-the-customer (VoC) and CX measurement programs.  His work includes connecting customer experience to business value and demonstrating ROI of CX improvements.

During this 45min webinar, participants will learn:

  • How staying engaged with customers is essential for continued success in a challenging economic environment.
  • Why communities are the best platform for customer engagement.
  • Best practices for utilizing communities to quickly understand customer motivations and preferences.

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.