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Report

Content May Be King but UX Is Coming for the Crown

User Experience Has Overtaken Content When It Comes to Attracting and Retaining Viewers

Binge watching is booming, viewership is at an all time high, and the competition for Over-the-top (OTT) media services has never been greater.

The biggest global OTT brands are gaining a leading edge over competitors through differentiated and innovative experiences fuelled by customer insights.

Find out how in our latest report.

In this report, you'll learn:

  • How a leading global streaming brand used customer feedback to drive CX innovation
  • Tips and tricks for improving your user experience
  • The impact of UX on attracting and retaining viewers
  • The value of customer insights to streaming organizations for driving business results

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.