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Driving Business Value

What can CX do for you?

Despite the proven benefits, many CX programs struggle with turning the promise of CX into a reality. Survey fatigue, paralyzing data, and complex management platforms stand in the way of CX success.

Any company can build and grow an effective CX program with the right combination of strategy and solution. You can too!

In this eBook, you’ll learn:

  • How to measure the value of CX for different audiences
  • Steps to implementing an effective CX program as a continuous, closed-loop process
  • Benefits to combining Voice of Customer strategies with customer research
    Secrets to overcoming common obstacles to success

Driving Business Value: What can CX do for you?

How CX drives business value



Reduce the effort they must expend to get what they need. They’re more satisfied and feel better about your products and their interactions with your company.



Benefit from higher Customer Lifetime Value (CLV), retention, and referral rates. CX solutions also de-risk your decision-making by allowing you to test and validate your assumptions with customers before you commit investments.



Benefit when their interactions with customers are less stressful. They’re more satisfied in their jobs because they feel like they’re making an impact.



Benefit from stronger relationships with your brand, clearer visibility into customer and user behavior, and closer alignment on long-term strategic vision.

Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.