The problem
According to the 2025 GRIT Insights Practice Report, 40% of researchers now cite data quality as their top barrier.
With high-profile fraud cases exposing the cracks in traditional sample methods, poor sample quality presents an obstacle to genuine customer-centric decision-making, which can even be detrimental for your organization.
The solution
Get the best of both worlds — quality and scale, unified.
To combat this crisis, the key is building a balanced and strategic approach that creates a more robust and flexible research ecosystem.
In this whitepaper, you’ll learn to:
- Mitigate risk: Leverage authenticated, opted-in community members to reduce fraud and fatigue.
- Expand your reach: Access new, niche, or non-customer segments to get a holistic view of the entire market.
- Achieve agility & scale: By combining insight communities and external sample.
- De-risk important decisions: Avoid the pitfalls of fraud, fatigue, and unrepresentative sampling.
