BE THE PLAYER: How Gamesys Puts Themselves in the Shoes of Their Players

As one of the world’s leading online gambling operators, with more than 25 million players around the world, Gamesys has made it their mission to become a customer-centric organisation. Their success comes from their ability to put themselves in the shoes of their players to deliver amazing experiences.

Join Vanessa Bougla and Eilís Cunningham, Consumer Insight Managers at Gamesys Group as they share the people, processes, and technology they’ve put in place to turn their aspirations of customer-centricity into a reality.

In this session, learn:

• How to understand your consumer better than any competitor to provide an outstanding customer experience.

• How to improve customer loyalty and retention.

• How to successfully implement research projects with an insight community. 

Speakers:

Vanessa Bougla

Consumer Insight Manager

Gamesys Group

Eilís Cunningham

Consumer Insight Manager

Gamesys Group

Pierson Mayhew

Account Executive

Alida