How to Drive Quantified ROI Through a Structured CXM Program
Lessons & Best Practices
In today's highly competitive market, brands are incrementally recognizing Customer Experience transformation as a MUST HAVE for building differentiated value propositions and thereby a competitive edge.
However, most brands struggle to quantify ROI from their CX investments. This is because either the functional leaders are not aligned to the CX goals, the use case mapping & prioritization is not clear, or there is a lack of contextualization of the program to their industry, their geography, or their culture/ process/ people landscape.
This session will help you get a clear step-by-step approach to address all these constraints and articulate a clear value realization roadmap for your organization.