How to Make Smarter, Consumer-Obsessed Decisions

The current global pandemic forced many organizations to rapidly change directions and adapt their buyer journeys. For Regence, developing a new virtual open enrollment process was deemed crucial for meeting customer needs in a changing environment.

In this session, learn:

• How the insights team keeps Regence ahead of the curve with changing consumer behaviors 
• How the insight engine they're building helps the organization make more consumer-centric choices
• How they're able to prepare business leaders for the impact of those decisions

Speaker:

Laura Bethke

Manager, Digital and Market Insights

Regence