How to Make Smarter, Consumer-Obsessed Decisions
The current global pandemic forced many organizations to rapidly change directions and adapt their buyer journeys. For Regence, developing a new virtual open enrollment process was deemed crucial for meeting customer needs in a changing environment.
In this session, learn:
- How the insights team keeps Regence ahead of the curve with changing consumer behaviors
- How the insight engine they're building helps the organization make more consumer-centric choices
- How they're able to prepare business leaders for the impact of those decisions
Manager, Digital and Market Insights