Request a Demo

Close Form Popup Link to Close the Form Popup

Demo Form

Learn how we use your personal data in our privacy policy and about our country/region options

Learn how top brands harness customer feedback for growth

Discover how forward-thinking businesses are incorporating their customers into their decision-making process.

Every successful brand wants to continue growing. The challenge is to make the right decisions that would lead to success.

When inertia is unacceptable, taking chances is unavoidable. One false move and you’re at the back of the pack, forced to rebuild your relationship with your customers (see New Coke.)

The eBook “Insight-Driven Innovation: How top brands harness ongoing customer feedback” showcases how leading global brands leverage customer feedback to reduce risk in the decision-making process, even in the face of economic uncertainty. Their achievements will inspire you to lead a CX transformation at your own company.

Insight-driven innovation eBook hero image

In the eBook you’ll find:

  • 11 success stories of companies that tapped into their  communities for insight to improve products, tailor messaging, and demonstrate value to  stakeholders.
  • What these organizations have in common (spoiler: the customer enters the decision-making conversation).
  • Hidden hurdles you’ll need to know to make your program a success, and proven techniques to overcome them.
  • Practical advice you can put into action right away to gain buy-in and demonstrate success.

By understanding their customers’ motivations and concerns, they built superior experiences and created better products. Discover how they did it.


Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.