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A Culture of Customer Experience

Insular Life's 360 Customer View

Watch this spotlight session from Forrester CX APAC to discover: 

  • How Insular Life partnered with Alida to kickstart their CX journey
  • How to design a CX strategy that prioritizes measurement and business impact
  • The many things to consider—from strategy to priorities to measurement—when launching your own CX efforts

In 2018, the idea of customer experience was not on Insular Life's list of priorities. But Insular Life's Business Excellence team strongly advocated for the pivot from Customer Service to Customer Experience and by 2019, they had developed and deployed their 5-year CX roadmap.

Watch this session highlighting Insular Life's approach to the exciting world of CX and how Alida is helping them achieve their goals.


Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.