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Webinar

Keeping Customer Insights Flowing Through 2020 & Beyond

Building the Right Mix for 360° Insights

Join Bobby LaCavita, VP Research & Measurement from Group Nine Media as he demonstrates how the insight community remains the most relevant and primary source of trusted data through rapidly changing times. Also learn how Group Nine Media augments their digital insight community with additional data sources to expand their knowledge of customers and market landscape.

In this webinar, learn:

  • How evolving privacy laws and global uncertainty demand the use of multiple techniques and data sources to gain a 360 view of customers and market landscape.

  • Why insight communities have proven to be the central tool for gathering quantifiable customer insights.

  • How to augment a customer insights process to move from a historical perspective of customer needs, to a predictive view.

Speaker:

Bobby-LaCivita

Bobby LaCivita

VP, Research & Measurement

Group Nine Media

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.