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How Logitech Uncovered New Segments & Designed Inclusive Experiences

Logitech recruited hundreds of customers to provide in-depth feedback on products and experiences as part of their efforts to better understand customers. During this process, they uncovered a massive, untapped audience – Neuro-divergent gamers.

Register now to see how Logitech discovered this customer segment and how they quickly pivoted to design more inclusive experiences that keep their players coming back for more!

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.