The Transformation of Television Viewership

The Warner Bros. Discovery Global Consumer Insights team is constantly monitoring the rapidly changing industry trends to ensure they’re staying ahead of the market. In an ever changing landscape, it’s important to identify if customers are ready for change and how these trends could impact the business as well as the viewer experience. Therefore, to validate assumptions and test different solutions, the team turned to its customer community. 

Watch the on-demand session from the Media Insights & Engagement Conference to see how customer insights help WBD de-risk key decisions across the business and continue to refine its strategy, while keeping the consumer experience at the forefront of that decision making.