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Don't Fall Behind: Optimize Your CX Program and Stay Connected to your Customers

Business as usual is not going to fly. What may have worked for your customers yesterday might not work today.

With the global environment facing challenges not seen in decades, consumer priorities of what they want and need are changing in response.

Businesses need to adapt new digital strategies to keep a pulse on how to best serve their customers, and customer experience programs are more important than ever for navigating this unfamiliar terrain.

Watch our on-demand webinar featuring Forrester Research as guest speaker Faith Adams, Senior Analyst Serving Customer Experience Professionals, discusses why investments in CX and VoC technologies are crucial for keeping an open line of communication with your customers.

In this session, learn:

  • Why closing the feedback loop with your VoC program can drive business value through reduced churn and increased customer lifetime value
  • How CX leaders utilize VoC programs successfully to drive improvements for customer experience
  • Real world examples of how leading global brands have adapted their VoC strategy to proactively meet changing customer needs



Faith Adams

Senior Analyst

Forrester Research

Alida - Nicole Kealey

Nicole Kealey

Chief Strategy Officer


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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.