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People Are Putting Their Money Where Their Values Are


In this infographic, you will learn:

  • That social issues your brand supports matter more now than ever to consumers
  • The impact brand values have on purchasing decisions
  • The importance of brand purpose

The social issues that your brand supports have become a top buying consideration for audiences. Beyond price and product, brand values have the biggest impact on where today's consumers spend their dollars—and even more so with younger generations.

Fill out the form to get your copy of the infographic now.

Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.