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Building a B2B Sounding Board for Actionable Insights

Spotify delivers innovative experiences to hundreds of millions of listeners around the globe, including connecting them with businesses through relevant, engaging ads.

Learn how Spotify built and launched a community of advertising professionals, helping to bring their needs to the center of product design and go-to-market strategy.

Watch now to learn:

  • How Spotify gets actionable insights from its community and incorporates trust across its program
  • How feedback's used across the organization to drive product innovation and higher, repeated engagement

Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.