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A passionate audience: Streaming to modern viewers

AdWeek Great Minds at Work 2021

Watch this session on-demand to discover:
  • How global providers, Activision and The Teaching Company (Wondrium), are responding to shifts in the streaming industry
  • How companies are taking unique approaches to growth in the streaming market by keeping a close pulse on customer expectations 
  • The future possibilities within streaming

Viewers today know exactly what they want and look for specific content catered to their choices. How did the pandemic amplify that?

In this panel session, David O'Malley, Chief Revenue Officer at Alida, interviews Activision, and The Teaching Company (Wondrium) to discuss how the pandemic has impacted streaming and how these organizations have made decisions by leveraging their Voice of Customer initiatives.

Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.