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Products are the cornerstone for great customer experience, which directly impacts the success of your business. The stakes are high for product leaders who are faced with increasing competition and time pressure to meet customer needs.
Roadmap refinement is about making tough choices among competing priorities. You can’t simply rely on your gut or be swayed by internal stakeholders. You need customer input and accurate data to guide decisions. And you need it fast.
The pace of product development is relentless. It’s now measured in days and weeks versus quarters and years. To bring successful products to market faster, you must identify trends early and validate assumptions quickly.
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