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The Product Leader's Guide

Alida Total Experience Management

Products are the cornerstone for great customer experience, which directly impacts the success of your business. The stakes are high for product leaders who are faced with increasing competition and time pressure to meet customer needs. 

Roadmap refinement is about making tough choices among competing priorities. You can’t simply rely on your gut or be swayed by internal stakeholders. You need customer input and accurate data to guide decisions. And you need it fast. 

The pace of product development is relentless. It’s now measured in days and weeks versus quarters and years. To bring successful products to market faster, you must identify trends early and validate assumptions quickly.

In this eBook, you'll learn:

  • How to move beyond traditional tactics like beta testing and customer advisory groups to understand customer motivations and unmet needs. 
  • New communication channels that allow for ongoing conversations and collaboration with customers. 
  • How product experiences that stem from customer insights build long-term loyalty. 
  • Ways customer feedback can build the business case for product development and inform innovation and investment priorities. 

Fill out the form to access The Product Leader's Guide. 


Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.