USING INSIGHTS TO STAY AHEAD OF TRENDS & COMPETITORS

As the retail world struggles to stay relevant through a multitude of new & emerging trends, J.Crew tapped into their customers to truly understand their preferences, to know which trends resonated with their customers, and to understand which trends aligned with the brand. By listening to what truly matters to their customer, J.Crew was able to strategically add market trends to their current offerings rather than succumb to them.

In this session, learn how J.Crew:

• Uses their community to validate strategic direction
• Saves on opportunity costs
• Stays ahead of which trends are worth investing in

Speaker:

Jenny Yi

Consumer Insights

J.Crew