Elevate your UX with fast, actionable feedback from real users

Stop the guesswork and get actionable insights from real users – so you can validate fast, fix friction, and ship features your users actually want.

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Powering Insight-Driven Decisions for Leading Brands

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Move Faster and Launch with Confidence

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Build smarter from the start

Validate concepts and prototypes with real users – catch issues early, avoid expensive mistakes, and build what users actually want.

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Catch UX issues before they cost you

Identify where users struggle and fix friction before it impacts your bottom line.

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Get a complete view of user needs

Combine behavioral data with rich qual insights for a holistic view of user needs across every touchpoint.

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Streamline your entire research

Gather feedback, analyze sentiment, and share results – all in one unified platform.

  • “The insight of our members allows us to understand the 'whys' behind the 'whats' that Big Data gives us. It provides intelligence at the speed required by the fast-moving tech industry. There isn't another tool in our toolbox that delivers the same credibility and agility for our stakeholders.”

    ~ Tony Tong, Senior Market Research Manager, LinkedIn

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  • “The choice to bring on Alida gave us the ability to not only highlight our commitment to the user experience, but also showed our customers that we were taking their feedback seriously by streamlining the research phase and getting from testing and design to execution faster.”

    ~ Aidan Shealy, Vice President, User Experience, Cvent

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  • “We really had a blind spot when it came to getting user-level feedback to understand the nitty gritty around each product. Alida allows us to meet them where they are and get in-the-moment feedback. Our product teams are thrilled they can get to higher level personas like Directors or VPs that they would never have heard from otherwise.” 

    ~ Tanya Thomas, Senior Director of Experience Management, Experian Health

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  • “Because we’ve recruited panelists and community members from our games, we know they’re qualified research participants.”

    ~ Leslie Willis, Lead Consumer Insights, Pixel United

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UX Research Methods

From surveys to usability tests, all of your UX research methods in one place.

Usability Testing

Surveys

Moderated Video

Digital Intercepts

Rapidly test and validate at every stage of the design process with integrated screen recording, Figma prototype testing, card sort, and tree tests. Understand user needs, identify usability issues, and make better, data-driven decisions.

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Design and launch surveys quickly with intuitive authoring, over 25 question types, advanced logic, and unlimited responses. Track insights in real-time with customizable dashboards.

Surveys

Gain deeper understanding of behaviors, attitudes, and motivations with in-depth video interviews and focus groups and unmoderated video. Collect richer qualitative feedback faster with streamlined segmentation, scheduling, transcriptions, showreels, sentiment and more.

Video Interviews and Focus Groups

Collect actionable feedback in real time and deliver personalized offers and experiences across digital channels with embedded intercepts.

Digital Intercepts

Powered by AI

Save hours of manual work with Alida’s AI Assistant – designed to help you collect richer feedback, surface key patterns, and turn complex qualitative data into clear, actionable insight.

The platform’s full AI toolset includes summarization, sentiment analysis, and follow-up on open end questions to dig deeper into your customers’ responses, ideas and recommendations. Additionally, scale your content creation with an AI-powered copywriter to keep your community members engaged and ensure brand consistency.

Enterprise-Ready Privacy & Security

Foster a trusted environment for valuable insights.

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Robust encryption for secure data transmission

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Adherence to ethical AI guidelines

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Compliance with industry standards including SOC2, GDPR, CCPA, and HIPAA

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Regular audits for continuous improvement and maximum data protection

FAQ

What types of UX research can I run with Alida?

Alida's all-in-one platform supports multiple UX research methods, including:

  • Usability Testing - Capture real user behavior with screen recording, Figma prototype testing, card sorting, and tree testing
  • Survey Research - Build sophisticated surveys with 25+ question types and advanced logic to dig deeper
  • Video Insights - Run moderated or unmoderated interviews and focus groups with AI-powered transcription and analysis
  • Digital Intercepts - Gather real-time feedback directly within your product, app, or website

Mix and match these methods to build comprehensive research programs that deliver both deep qualitative insights and robust quantitative data.

Can I test Figma prototypes with Alida?

Absolutely. Our Figma integration combines powerful quantitative data (heatmaps, click paths, time-on-task) with qualitative feedback (screen recordings, user commentary) – all without requiring participants to install anything. 

Launch tests quickly, iterate faster, and make confident design decisions backed by real user data.

How does Alida ensure the quality of user feedback?

Our platform allows you to build an engaged community of opted-in users, delivering response rates above 50%. 

Unlike traditional panels with anonymous participants, members of your Alida community provide authentic, reliable feedback. Smart features like progressive profiling, engagement controls, and automated verification ensure you get trustworthy insights every time.

Does Alida integrate with the tools we already use?

Yes! Our platform can connect with 100+ essential business and research tools, from Salesforce and other CRM systems to Figma to video feedback platforms. 

Whether through native integrations, APIs, or SSO capabilities, Alida adapts to your tech ecosystem, not the other way around.

What support does Alida provide?

Alida customers get a dedicated success manager for strategic guidance, technical experts offering quick 4-hour response times, and optional managed services that save up to 30% vs. agencies. 

With 99% system availability and flexible support options, you'll have all the expertise and support you need to maximize your research impact.

How is pricing structured?

Our all-in-one subscription model includes unlimited research capabilities—no per-participant fees or hidden costs. Unlike competitors who charge per complete, Alida lets you conduct unlimited surveys, usability tests, and research activities for one predictable price.

Are you ready to boost your UX research with faster insights from quality respondents?

Get a demo

Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.