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Media & Entertainment

Get a direct line of
communication to your audience

Alida helps streaming and broadcast media, gaming, social media, and entertainment providers deliver what their audiences crave.

See how it works

We get a lot of emotional responses from customers. Panelists feel it is very meaningful that they can share their insights. They know and value that a real person is reading the verbatims and open ends.

~ Sofia Gomez Garcia
Executive Director of Innovation

Read the story

Leading Media & Entertainment companies choose Alida

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Influence every stage of the customer journey

Infuse audience insights into your content, platform and advertising strategies to inform audience acquisition, subscription, content consumption, and long-term retention.

 

Validate audience preferences before you launch

Make rapid, informed decisions about content, format, subscription models, and more to stand out in a competitive market.

  • Increase viewership and reduce serial churn
  • Refine ad-based and subscription-based pricing strategies
  • Crack the code for new revenue streams and platforms
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Create seamless digital experiences with UX testing

Continuously optimize your program for less than half the cost of traditional UX research tools and get insights in hours instead of weeks.

  • Quickly recruit the right users across diverse and distributed audiences
  • Iteratively uncover friction, test prototypes, and validate changes
  • Gain deeper context by combining self-reported and usage data
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Improve ad partnerships, optimize your AVOD strategy

Provide advertisers with first-party insights they can’t get anywhere else for a direct impact on ad revenue.

  • Correlate the relationship between audience behavior and ad strategy
  • Test ad concepts to make sure they’ll land with your audience
  • Make media shoppable through integrated ad experiences
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Create unique experiences for every audience

Integrate first-party data with behavioral data and demographics. Understand not just what people consume, but why. 

  • Increase customer growth through niche targeting
  • Tune personalization algorithms faster and more accurately
  • Understand audience overlap across brands, acquisitions, and partnerships 
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See how Alida can help you level up your research program.

Get a demo

Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.