Request a Demo

Close Form PopupLink to Close the Form Popup

Demo Form

Learn how we use your personal data in our privacy policy and about our country/region options

Customer

Twitch

4 weeks saved for each research project

200% YOY increase in audience insights delivered to partners

Leverages insight to break into new categories

Overview

Twitch is the leading social video service and community for gamers, where tens of millions of people come together each day to interact around live content. The company engages thousands of opted-in gamers to deliver a better user experience and help partners drive ROI.

Goals

Drive revenue growth

Business Challenge

A pioneer in livestreaming, Twitch was working with partners who were new to the gaming space and were eager to better understand the attitudes of millennial and Gen Z gamers. Twitch’s goal was to help partners realize ROI by creating campaigns that reflected the language and lifestyle of its audience.

Traditional solutions, including third-party agencies, did not provide the speed or accuracy the company needed. Given the volume of research Twitch needed to do, outsourcing every project would have been expensive.

More crucially, the company’s audience typically did not want to share data. To open a two-way conversation with tech-savvy gamers, Twitch needed a way to engage them in an authentic and transparent way.

summit-twitch-recap
twitch-body-2

Solution

Twitch Research Power Group (RPG) is a digital insight community of 50,000 gamers and broadcasters who have opted in to provide ongoing feedback. Their community is powered by Alida, hosted on AWS. 

The digital insight community allows Twitch to gather insight in a structured and scalable way. In one example, a CPG partner engaged the community to test iterations of a campaign, resulting in creative and messaging that resonated with Twitch’s audience and stayed true to the client’s brand. In another instance, a tech company leveraged RPG to tie on-site and online data sets, leading to better insights on the ROI of their promotions with Twitch.

API integrations allow the company to link RPG activities to user behavior. This results in a more authentic experience, ensuring that members get only the activities relevant to them.

"Twitch RPG brings our Creators First philosophy to life. Insights from the community help us deliver more value to our partners."

Jonathan Simpson-Bint, Vice President, US Sales, Twitch

RECOMMENDED RESOURCES

Fossil Group Uses Customer Insights to Empower Business Decisions

Fossil Group Uses Customer Insights to Empower Business Decisions

customer-experience
retail
product-experience
brand-experience
How Virgin Money UK Listen and Respond

How Virgin Money UK Listen and Respond

to Rapidly Changing Customer Needs in the Age of Coronavirus

customer-experience
financial-services
How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

customer-experience
media-entertainment
Don't Fall Behind

Don't Fall Behind

Optimize Your CX Program and Stay Connected to Your Customers

customer-experience
Securing Growth and Customer Retention in Banking in the Age of Disruption

Securing Growth and Customer Retention in Banking in the Age of Disruption

customer-experience
financial-services
product-experience
How Alida Helps The World's Most Customer-Centric Brands Win

How Alida Helps The World's Most Customer-Centric Brands Win

customer-experience
employee-experience
user-experience
brand-experience
Driving Business Value

Driving Business Value

What Can CXM Do For You?

customer-experience
4 Pillars of Customer Experience Management Value

4 Pillars of Customer Experience Management Value

customer-experience
Be the Player

Be the Player

How Gamesys Puts Themselves in the Shoes of Their Players

media-entertainment
Activating the Community

Activating the Community

Making CX an Organization-wide Priority

customer-experience
Insights in 2020

Insights in 2020

technology
user-experience
Building an Agile Insight Engine

Building an Agile Insight Engine

customer-experience
Proving the Value of Insights During Covid-19

Proving the Value of Insights During Covid-19

brand-experience
Alida Named a Niche Player

Alida Named a Niche Player

Gartner 2020 Magic Quadrant for Voice of Customer

customer-experience
featured
CX: Market Researchers' Top Priority for 2021

CX: Market Researchers' Top Priority for 2021

Greenbook Webinar

customer-experience
World Class Insights

World Class Insights

12 Tips for Marketing Research and Insight Pros

customer-experience
What Is Customer Experience Management?

What Is Customer Experience Management?

customer-experience
The Ultimate Guide to Insight Communities

The Ultimate Guide to Insight Communities

customer-experience
Customer Centricity: The Definitive Guide

Customer Centricity: The Definitive Guide

customer-experience
Sprint in the Right Direction

Sprint in the Right Direction

How CXM Drives Year-Round Growth in the Tech Industry

customer-experience
8 Ways Banks And Credit Unions Can Improve Their Key Metrics By Putting Customers First

8 Ways Banks And Credit Unions Can Improve Their Key Metrics By Putting Customers First

customer-experience
How to Make Smarter, Consumer-Obsessed Decisions

How to Make Smarter, Consumer-Obsessed Decisions

customer-experience
Keeping Customer Insights Flowing Through 2020 & Beyond

Keeping Customer Insights Flowing Through 2020 & Beyond

customer-experience
media-entertainment
brand-experience
B2B2C Community

B2B2C Community

The Opportunities & Challenges Building a Community of your Customer's Customers

customer-experience
retail
cpg
The Prescription for Success

The Prescription for Success

How to Take Your Organization From “I Think” to “I Know”

health-care
patient-experience
Using Insights to Stay Ahead of Trends & Competitors

Using Insights to Stay Ahead of Trends & Competitors

customer-experience
retail
Advertising Insights from COVID Challenges

Advertising Insights from COVID Challenges

media-entertainment
brand-experience
7 Ways to Lead in a Crowded Streaming Media Market

7 Ways to Lead in a Crowded Streaming Media Market

customer-experience
media-entertainment
user-experience
Why Should Your Customer Advisory Board Go Digital?

Why Should Your Customer Advisory Board Go Digital?

customer-experience
technology
product-experience
7 Questions Every Company Must Ask When Building an NPS Program

7 Questions Every Company Must Ask When Building an NPS Program

customer-experience
brand-experience
Prioritizing Patient Experience

Prioritizing Patient Experience

customer-experience
health-care
Using Insights to Stay Ahead In An Oversaturated Market

Using Insights to Stay Ahead In An Oversaturated Market

A Fireside Chat with Sky Betting & Gaming

customer-experience
media-entertainment
6 Tips to Increase Member Hub Engagement with Penn Lottery

6 Tips to Increase Member Hub Engagement with Penn Lottery

customer-experience
media-entertainment
7 Benefits of Going Digital with Your Customer Advisory Board

7 Benefits of Going Digital with Your Customer Advisory Board

customer-experience
CX Lessons from Social Insects to Drive Business Change

CX Lessons from Social Insects to Drive Business Change

The Bees Have It

customer-experience
Alida Activate: Spring Edition

Alida Activate: Spring Edition

Put Your CX Strategy into Action

customer-experience
The Business Case for Consolidating Survey Solutions

The Business Case for Consolidating Survey Solutions

customer-experience
A Retailer's Blueprint for a Better Digital Commerce Experience

A Retailer's Blueprint for a Better Digital Commerce Experience

customer-experience
Engagement in Action

Engagement in Action

8 Best Practices for Increasing Member Hub Engagement

customer-experience
Digital Insight Community Handbook

Digital Insight Community Handbook

10 Essential Actions for a Successful Community

customer-experience
7 Steps to Drive Retail Growth

7 Steps to Drive Retail Growth

And Embrace Evolving Customer Behaviors

customer-experience
retail
COVID-19 Drives Consumer Focus in Healthcare & Insurance

COVID-19 Drives Consumer Focus in Healthcare & Insurance

customer-experience
health-care
Rethinking Employee Experience

Rethinking Employee Experience

in the New World of Work

employee-experience
Housing Association London & Quadrant Transforms the Resident Experience with Agile Community Insights

Housing Association London & Quadrant Transforms the Resident Experience with Agile Community Insights

customer-experience
The CX-plus-CI Alliance Drives Tangible Business Benefits

The CX-plus-CI Alliance Drives Tangible Business Benefits

customer-experience
A Passionate Audience: Streaming to Modern Viewers

A Passionate Audience: Streaming to Modern Viewers

customer-experience
media-entertainment
CX Trend Review

CX Trend Review

What Worked, What Didn't, and Where We Go from Here

customer-experience
Total Experience Management

Total Experience Management

How to Create a CX Program That Drives Innovation

total-experience-management

DISCOVER HOW YOU CAN CREATE BETTER EXPERIENCES WITH ALIDA TXM

GET A DEMO