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SOLUTION POUR LE RETAIL Transformer l'expérience client

Interagissez directement avec des milliers de clients pour les fidéliser, leur offrir les meilleurs produits et services à chaque points de contact et améliorer le parcours client en magasin et en ligne.

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Les retailers choisissent Alida pour :

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Améliorer l'expérience client

Diagnostiquez les principales sources d'insatisfaction pour améliorer le parcours client

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Optimiser les campagnes marketing

Utilisez la segmentation pour faire des ciblages pertinents et délivrer le bon message au bon moment

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Innover et co-créer des produits

Développez de nouvelles applications ou améliorez votre site Web en collaboration avec vos clients

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Donner du sens aux données transactionnelles

Améliorez le programme de fidélité avec des données attitudinales

Ils nous font confiance

 

Êtes-vous prêt à collaborer avec vos clients ?

73%

73% des clients considèrent l'expérience comme un facteur important dans leurs décisions d'achat.

54%

Pourtant, 54% des consommateurs déclarent que l'expérience client dans la plupart des entreprises doit être améliorée.

Etudes réalisée par PwC future of CX

Collaborez avec vos clients pour améliorer l'expérience

Pour bénéficier de l'intelligence client et rester compétitif, la pizzeria Boston a lancé BP Test Kitchen, une communauté de plus de 13000 membres opérée par la solution Sparq de Vision Critical.

 

L'expertise Alida pour les retailers

Grâce à une approche unique basée sur la relation client, la plateforme Alida Sparq permet aux retailers de :

Accéder à des clients difficiles à impliquer

Interagissez directement et à la demande avec des milliers de clients à travers une insight communauté en ligne, sécurisée et qui respecte les exigences du RGPD.

Collecter des insights clients en continu

Combinez vos connaissances clients et les insights recueillies pour prendre des décisions basées sur les données en quelques heures plutôt qu'en jours ou semaines.

Donner du contexte aux données existantes et silotées

Connectez les insights à votre système d'information entreprise pour identifier des axes d'amélioration et augmenter le CSAT et le NPS.

Axer vos prises de décision autour du client

Créez un espace ouvert, centralisé et sécurisé afin que les informations historiques des clients soient mises à la disposition des décideurs lorsqu'ils en ont besoin.

“La communauté de clients de Canadian Tire nous permet d'accroître la confiance des consommateurs à l'égard des produits que nous vendons, de créer plus d'ambassadeurs de la marque et de personnaliser les messages envoyés à nos clients.”

CEDRIC PAINVIN, ASSOCIATE VICE PRESIDENT OF CONSUMER RESEARCH, CANADIAN TIRE

Les insights clients recueillis avec Sparq permettent de :

 

Améliorer la satisfaction client

Diagnostiquez les sources d'insatisfaction et lancer une action ciblant certains segments pour mieux les comprendre.

Dans le cas de l'entreprise Chico, les insights recueillies les aident à cibler les discussions, à ajouter du contexte, à fidéliser ses clients et à prendre des décisions de manière plus agile et rapide.

Accélérer l'innovation

Co-créez et testez des produits et des concepts avec des clients très engagés pour bien comprendre les besoins.

Canadian Tire par exemple a testé plus de 5 000 produits en un an avec son insights communauté.

Améliorer l'efficacité des campagnes marketing

Validez les campagnes auprès des clients avant de les lancer.

Après avoir adapté ses communications suite aux retours des clients, Nandos a augmenté son niveau de sensibilisation de 300% par rapport à l'année précédente.

Augmenter les revenues

Alignez les services et offres pertinents sur des segments de clientèle mieux compris.

La nouvelle gamme de pantalons de Haggar devrait doubler le précédent best-seller.

Dispositif privé et sécurisé pour les Retailers

Nos nombreux retailers font confiance à Vision Critical en matière de sécurité et de confidentialité puisque Sparq est conforme :

GDPR-icon

au RGPD (pour l'Europe)

CCPA-icon

au CCPA (pour les US)

SOC2-icon

au SOC2

Datasheet Sécurité
en anglais

Consultez nos ressources

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Fossil Group Uses Customer Insights to Empower Business Decisions

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Engagez directement avec vos clients pour améliorer leur fidélité envers votre marque et améliorer l'expérience client

Utilisez Alida Sparq pour collecter des insights clients pertinents et en temps réel et améliorer l'expérience en magasin et en ligne.

Demandez une demo